Apna has grown to be India’s most trusted jobs and professional networking platform
Taking a step ahead towards providing a seamless and secure user experience, Apna, India’s largest jobs and professional networking platform, has collaborated with Nasdaq Stockholm-listed Truecaller to connect people with hyperlocal opportunities.
“We are committed to working closely with the Apna team to ensure efficient communication for end users and enable their mission of building the world’s largest jobs and professional networking platform,” said Priyam Bose, Global Head, GTM at Stockholm-headquartered Truecaller, an essential part of everyday communication for over 300 million active users, with half a billion downloads since launch and close to 38 billion unwanted calls identified and blocked in 2021.
“Truecaller focuses on developing solutions for businesses and developers that increase the efficiency from user onboarding to last-mile communication.
“With Truecaller Verified Business Caller ID, Apna has added more context in its user-calling communications, enhanced their brand reputation, and delivered considerable value and safety to end consumers,” he said on 25 May 2022.
“In the last two years, Apna has grown to be India’s most trusted jobs and professional networking platform with 22 million users across 70 plus cities,” added Shantanu Preetam, Chief Technology Officer, Apna.co.
“The trust has been based upon the safety and seamless experience we aim to provide and Truecaller has been an invaluable partner supporting us with the same. We look forward to our journey with Truecaller as we strengthen our mission of empowering more lives and #AcceleratingIndia.”
Through this partnership, Apna has been able to improve the overall calling efficiency by about 15% in less than a year. The platform has also seen around 40% of its users verify their identity seamlessly via Truecaller’s 1-tap verification SDK, leading to faster activation of their users.
Truecaller’s verification SDK (the developer-focused tool) enables mobile number-based instant and frictionless user verification for onboarding new users to the Apna mobile platform.
The Verified Business Caller ID improved communication efficiency while positively impacting the user experience and satisfaction. The appearance of the brand logo and brand name on user’s mobile devices – amongst other unknown calls – helped Apna improve brand trust when connecting with their users. In addition, a Verified business badge and a verified tick impart Apna’s users a feeling of trust, brand recall, and instant recognition.
Apna, founded in 2019, leveraged Truecaller SDK and Verified Caller ID to manage the user journey at all stages, covering the entire user lifecycle.
Having secured more than US$190 million from marquee investors such as Tiger Global, Owl Ventures, Insight Partners, Lightspeed India, Sequoia Capital India, Maverick Ventures, GSV Ventures, Greenoaks Capital and Rocketship.vc, Apna is on a mission to enable livelihoods for billions in India. With over 22 million users, present in 70 plus cities and counting, and over 200,000 employers that trust the platform – India has a new destination to discover relevant opportunities. fiinews.com
