Pact signed to bring back legacy of Beralus tractors
MTW (Minsk Tractor Works), the Belarusian brand of agricultural machinery, has reached a long-term agreement with New Delhi-based Erisha Agritech Private Ltd for the localization and assembly of tractors under the joint brand “DARSH BELARUS”. These assembled tractors would be for the Indian and South Asian markets.
The two companies are also looking towards inking new deals for the supply of tractors to Sri Lanka, Bangladesh and Nepal, too in the near future.
The new agreement with MTW will enable Erisha Agritech Private Limited to power optimum farming solutions to farmers and provide them with high-end technology.
As part of the implementation of the deal, localization and assembly of tractors under the “DARSH BELARUS” brand will get underway at the Indian sites of Erisha Agritech Private Limited soon. Erisha Agritech will acquire 200 units of Belarus tractors by the end of 2021.
More than five million Belarus tractors, first manufactured in 1950, have sold till date. These tractors have been in use in India for over 50 years without any major repairs.
“The agreement signed with Minsk Tractor Works (MTW) will bring back the legacy of Belarus tractors in India,” Darshan Rana, Managing Director, Erisha Agritech Private Limited said in a release on 15 June 2021.
“Indian farmers feel proud to be associated with the strong brand of Belarus tractors as they are known for their ruggedness, reliability and robust looks. ErishaAgritech is now a brand of choice among smart farmers in India, and we have been contributing to agricultural growth by providing innovative combine harvesters, tractors, and implements from the world’s top technology partners at the most affordable prices,” said Rana, who signed the agreement with Vitali M Volk, General Director, MTW.
The Indian enterprise of the Rana Group is also the main promoter of Gomselmash in India through a 50:50 Joint Venture with OJSC “Gomselmash”, of the Republic of Belarus. The JV, which was formed in 2017, operates as Gomselmash India Private Limited. “Gomselmash” is one of the largest manufacturers of agricultural machinery in the world and is the market leader in combine harvesters and other complex agricultural machinery such as forage harvesters, potato harvesters, sugarcane harvesters and cotton harvesters.
Besides, Erisha Agritech Private Limited also has an exclusive partnership with Bobruiskagromash, a Belarus company with expertise in hay management and dairy equipment, such as square baler, round straw baler, hay rake, silage mower and other tillage implements.
Erisha Agritech manufactures, supplies, exports and provide after sales services of agricultural machinery in India.
A part of the Make in India programme, the company has on its menu complete agriculture solutions under one roof, right from equipment that help in field preparation to crop sowing, protection to harvesting and hay management processes.
The company’s state-of-the-art manufacturing units are equipped with advanced machinery capable of executing bulk orders with precision. Global partners include top technology majors such as Gomselmash CJSC, MTW CJSC, Bobruisk Agromash, Lidselmash from Republic of Belarus and other partners from European countries. #manufacturing #exports #technology #agriculture /fiinews.com
