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Home Technology

India’s digital marketplace increases at breakneck speed

Fiinews by Fiinews
June 7, 2021
in Technology
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CleverTap-Logicserve Digital to serve India, MENA and APAC customers

The digital marketplace in India is increasing at breakneck speed as more Indians than ever before continue to use smartphones, Logicserve Digital founder and CEO Prasad Shejale said on 7 June 2021.

As such, companies need to seize the day and refine their mobile strategies, said Shejale on announcing Logicserve Digital partnership with CleverTap, a leading AI-powered customer lifecycle and user engagement platform from California for to help customers across India, MENA and APAC to effectively use analytics, segmentation, and omnichannel-engagement to drive growth.

“CleverTap’s technology will help us empower brands to take their mobile customer experiences to new heights. Considering their expertise in supporting growth at scale and driving retention, we couldn’t have asked for a better partner to support us in this space,” said Shejale.

The partnership will help businesses increase in retention, scale as they grow, and meet their customers where they are ⎯ on their smartphones, CleverTap said in a release on from Mumbai.

“The upward trend in mobile use in India poses a huge opportunity for brands to engage with their customers and prospects in new and exciting ways,” said CleverTap co-founder and CEO Sunil Thomas.

“Logicserve’s award-winning work and industry expertise perfectly complements our high-end engagement and user retention tools, and we couldn’t be more excited to help their client’s personalize the mobile experience,” he said.

India is among the highest ranked countries in smartphone users, a number that is skyrocketing daily, according to Statista. As the use of smartphones continues to balloon in this hotspot, CleverTap’s partnership with Logicserve Digital will help the latter’s clients scale to meet the surge of mobile phone users, said the partners in the release.

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 10,000 apps—including Vodafone, Sony, MercedesBenz.io , Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings. It has regional offices in Amsterdam, Singapore, Dubai, and Mumbai.

Logicserve Digital, with offices in Navi Mumbai, Gurugram and Bengaluru, is a new-age digital marketing company that offers the most comprehensive suite of digital marketing services. #technology #investment /fiinews.com

Tags: CleverTapLogicserve Digital
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