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Home Exports

Approved: Rs.10,900cr PLI for internationalising food brands

Fiinews by Fiinews
March 31, 2021
in Exports, Investment, Manufacturing
Reading Time: 3 mins read
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Advantage India in promoting value-added products

The Union Cabinet has approved the Central Sector Scheme, “Production Linked Incentive Scheme for Food Processing Industry (PLISFPI)”, to support creation of global food manufacturing champions commensurate with India’s natural resource endowment and support Indian brands of food products in the international markets with an outlay of Rs.10,900 crore.

The food processing sector in India encompasses manufacturing enterprises in all the segments from micro to large industries, the Cabinet said in a release on 31 Mar 2021.

India is having competitive advantage in terms of resource endowment, large domestic market and scope for promoting value-added products, it said.

Achieving full potential of this sector would require Indian companies to improve their competitive strength vis-a-vis their global counterpart in term of scale of output, productivity, value addition and their linkages with the global value chain.

The Production Linked Incentive Scheme for Food Processing Industry has been formulated based on the Production Linked incentive scheme of NITl Aayog under “AatmaNirbhar Bharat Abhiyaan for Enhancing India’s Manufacturing Capabilities and Enhancing Exports”.

The objectives of the Scheme are to support food manufacturing entities with stipulated minimum Sales and willing to make minimum stipulated investment for expansion of processing capacity and Branding abroad to incentivise emergence of strong Indian brands:

Support creation of global food manufacturing champions;
Strengthen select Indian brand of food products for global visibility and wider acceptance in the international markets;
Increase employment opportunities of off-farm jobs,
Ensuring remunerative prices of farm produce and higher income to farmers.

Salient features:

The first component relates to incentivising manufacturing of four major food product segments viz. Ready to Cook/ Ready to Eat (RTC/ RTE) foods, Processed Fruits & Vegetables, Marine Products, Mozzarella Cheese.

Innovative/ Organic products of SMEs including Free Range -Eggs, Poultry Meat, Egg Products in these segments are also covered under above component.

The selected applicant will be required to undertake investment, as quoted in their Application (Subject to the prescribed minimum) in Plant & Machinery in the first two years i.e. in 2021-22 and 2022-23.

Investment made in 2020-21 also to be counted for meeting the mandated investment.

The conditions of stipulated Minimum Sales and mandated investment will not be applicable for entities selected for making innovative/ organic products.

The second component relates to support for branding and marketing abroad to incentivise emergence of strong Indian brands.

For promotion of Indian Brand abroad, the scheme envisages grant to the applicant entities for – in store Branding, shelf space renting and marketing.
Scheme will be implemented over a six year period from 2021-22 to 2026-27.

Implementation strategy and targets:

The scheme will be rolled out on All India basis.

The scheme shall be implemented through a Project Management Agency (PMA).

The PMA would be responsible for appraisal of applications/ proposals, verification of eligibility for support, scrutiny of claims eligible for disbursement of incentive.

The incentive under the scheme would be paid for six years ending 2026-27. The incentive payable for a particular year will be due for payment in the following year. The duration of the scheme will be six years i.e. 2021-22 to 2026-27.

The scheme is “fund-limited”, i.e. cost shall be restricted to the approved amount. The maximum incentive payable to each beneficiary shall be fixed in advance at the time of approval of that beneficiary. Regardless of achievement/ performance, this maximum shall not be exceeded.

The implementation of the scheme would facilitate expansion of processing capacity to generate processed food output of Rs 33,494 crore and create employment for nearly 2.5 lakh persons by the year 2026-27. #investment #manufacturing #agriculture #exports /fiinews.com

Tags: Ministry of Food Processing IndustryThe Union Cabinet
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