Red FM contributes to podcast landscape in India
Triton Digital®, the global technology and services leader to the digital audio and podcast industry and subsidiary of NASDAQ-listed The E.W. Scripps Company, will provide podcast technology to power the delivery and monetization of its podcast content to @RedFMIndia.
Red FM will utilise Triton’s enterprise podcast platform, Omny Studio, to create, distribute and promote their growing portfolio of podcast content to audiences across mobile phones, smart speakers, social networks, and more across India.
Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts, and Triton’s programmatic advertising technology to make their inventory available for purchase to media buyers around the world.
“Triton is playing a leading role in furthering the digital audio and podcast industry in India and around the world through the provision of reliable, feature-rich technology,” Isteyaq Ahmed, National Head-Digital, Red FM, said on 5 Jan 2021.
“We are confident that Triton’s continuously-innovated technology will provide us with the support we need today and for years to come, as we continue to grow and expand our podcast strategy,” said Ahmed.
“We are pleased to provide Red FM with the tools they need to both grow and monetize their diverse portfolio of podcast content,” said Aditya Summanwar, Director of Monetization, APAC at Triton Digital. “We look forward to supporting Red FM as they remain a meaningful contributor to the growth of the podcast landscape in India.”
Red FM is India’s largest and most awarded private radio network. It has strategically selected @TritonDigital’s powerful suite of podcast technology to power the delivery and monetization of its podcast content.
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximise their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.
Based on the internationally successful CHR (Contemporary Hit Radio) format RED FM plays only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM. #technology #podcast #monetization #financing #banking /fiinews.com
