New showroom in Chennai based on BMW Facility NEXT concept
BMW Group India is right on track on its dealer network expansion with a resolute focus on strengthening presence in key and emerging markets across India, said Vikram Pawah, President, BMW Group India.
“We are delighted to open up yet another showroom in Chennai with our long-standing partner – KUN Exclusive.
“The showroom will play an instrumental role for our brand in offering customers a personalised, emotional and premium brand experience,” said Pawah.
Vasanthi Bhupati, Dealer Principal, KUN Exclusive said, “Our partnership with BMW Group India has flourished over years and we are proud of the growth we have achieved together since inception.
“The new world-class showroom in Ambattur will continue the tradition of offering the ultimate luxury experience across the entire ownership period. Situated at a prime location and equipped with the latest technologies, this facility will play an instrumental role in creating an unrivalled experience for our discerning customers.”
The new facility is spread across approximately 17,000 sq. ft. and comprises of – a seven-car vehicle display area, a dedicated BMW Premium Selection display section and office space. An interactive Virtual Product Presentation (VPP) along with a car configurator helps customers to evaluate and select their dream car as per their choice.
The customer lounge offers a relaxed ambiance for customers to enjoy a cup of the finest coffee and discuss various aspects of owning a BMW vehicle with sales executives.
The latest range of BMW Lifestyle Collection is showcased for automotive enthusiasts. It includes numerous inspiring products and exciting styles such as the new BMW M Collection, BMW Motorsport Heritage Collection, BMW-i Collection, BMW Golfsport Collection, Montblanc for BMW Special Edition, BMW Bike Collection and the BMW Iconic Collection.
A special five-car display area for BMW Premium Selection enables customers to explore first-hand the finest range of pre-owned BMW vehicles. Additionally, the entire used car stock can be accessed using the industry-leading Virtual Product Presentation (VPP). #cars #automobile #manufacturing #consumer /fiinews.com
