New technologies introduced

Mahindra & Mahindra Ltd has rolled out the 15th lakh unit of its Bolero Pick-up range from its Kandivali plant in Mumbai, maintaining its leading position in the market for over 20 years.

The Mahindra Pick up range is used for diverse applications including the delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries, cash vans and for various Swachh Bharat initiatives to name a few.

“This is a proud moment for us as the Bolero pick up range crosses the 15-lakh milestone. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers,” said Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd.

“Being the leader in the pick-up segment for over two decades, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life,” said Wadhera.

Customers get a plethora of models to choose from within the Mahindra Pick-up portfolio. There are 4 brands namely, Bolero Pick Up, Bolero Maxi Truck, Bolero Camper & Imperio. Each brand offers a unique value proposition and is targeted at different customer segments to match their specific needs.

The Pickup portfolio consists of a wide spectrum of products and it helps address the needs of varied segments, without any overlap.

The company also has specialized variants in the range such as the 4WD Pick-ups, CBC Pick-ups, CNG Pick-ups and customized solutions to offer the desired value to customers. fiinews.com