Enterprises invest in telecom-clouds

The Indian enterprise telecom market is seeing a paradigm shift from a commodity-oriented model to a service-oriented one, and this is happening across all services, observed a report by ResearchAndMarkets.

The need of the hour is a cohesive value proposition that will tie telecom needs together with the desired business outcome and the growth mandate, said the report “Impact of RJio (Reliance Jio) on the Indian Enterprise Telecom Market, 2018” released 17 May 2019.

Large enterprises are making significant investments in telecom and cloud services as they are looking to simplify their business operations, enhance workforce productivity, and achieve business excellence.

Telecom providers must be proactive in terms of developing SMB-specific solutions and SMB-specific cloud offerings.

Reliance Jio (RJio) disrupted the telecom industry with its aggressive pricing. Its entry led to mergers and acquisitions, with a few participants also making an exit.

In addition, telcos experienced customer churn in the consumer segment as RJio offered unlimited plans when it entered the market (first 3 months); ARPUs were also impacted significantly.

RJio has also entered the enterprise mobile services segment and will start offering other enterprise telecom services soon.

RJio is focused on industrial hubs operated by the government. Government organisations and PSUs are also moving toward cloud adoption and are transforming themselves digitally.

RJio has joined the race to provide cloud services to the government. It is also focused on smart city projects and actively participates in bids and tenders for the same, note the report.

The report also looks at BSNL, Bharti Airtel, Tata Comm and Vodafone. fiinews.com