Sports DG calls for collaborative efforts

The government is exploring and encouraging the investments through the public private partnership (PPP) model in order to develop training and high-performance centres across the country and to build modern sporting infrastructure suitable for the future.

Disclosing this Neelam Kapur, Director General, Sports Authority of India, said the collaborative efforts by the private and public sector can promote overall infrastructure development in the sports industry in India.

Addressing the ASSOCHAM event held in New Delhi on 28 Mar 2019, she said the private sector is a key stakeholder in the Indian sporting ecosystem.
“In particular, for sports infrastructure development, private entities contribute towards areas such as development and maintenance of sports facilities and talent development,” said Kapur.

The collaborative efforts by the private and public sector can promote overall infrastructure development in the sports industry in India, she said at the ASSOCHAM’s National Summit & Awards on Sports Business.

The private sector individuals have opened the academy, sports training institutes which are the best in the world.

“Today, we have enlisted more than 45 institute’s academies for partnership for training of our athletes,” she said.

Madan Lal, Former Indian Cricketer added that identification and consolidation of information on existing sporting facilities need to be undertaken to help upgrade and refurbishment.

“There facilities can then be promoted to ensure better utilisation of facilities and sporting and training infrastructure by potential sportspersons,” he said. fiinews.com