India made research and development hub
Cardlytics, a purchase intelligence platform that makes marketing more relevant and measurable from Atlanta, has opened its first Asia office in Sunrise State of Andhra Pradesh in the city of Visakhapatnam (Vizag).
The Indian outpost is the company’s third global market and follows the successful launch of its UK operations in 2013.
Sathish Gaddipati, Cardlytics’ chief technology officer, will oversee this research and development hub, with day-to-day onsite leadership coming from Manohar Reddy Dendi, director of engineering.
The company plans to hire approximately 80 full-time employees in Vizag by the end of 2020, enhancing its full-time research and development capabilities.
“With their extensive experience in engineering and data technology, Sathish and Manohar will be instrumental in driving innovation and growth for us in Asia,” said Scott Grimes, Cardlytics’ chief executive officer on 18 Feb 2019.
“Their proven leadership and familiarity with the Vizag area will help ensure the success of our newest global expansion.”
Prior to joining Cardlytics, Sathish directed a number of global teams in building highly scalable data and analytics platforms at The Weather Channel, The Walt Disney Company, NCR Corporation, Intercontinental Hotels Group, Sun Microsystems, and Omnitracs. He holds a Master of Science in industrial management from Indian Institute of Technology (IIT) – Mumbai.
Manohar has more than 18 years’ experience in enterprise IT and software development. Prior to joining Cardlytics, he managed NCR Corporation’s Managed Services division for India and APAC and worked as the director of business solutions at CA Technologies where he grew his team from four members to 100. He began his career at Computer Associates-TCG as a software engineer. Manohar graduated from Nizam College, Hyderabad with a Bachelor of Science and earned a Master of Science degree from Osmania University.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable in partnership with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships.
In turn, the company has a secure view into where and when consumers are spending their money. It uses these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and now Visakhapatnam. fiinews.com
