Tea app for US-Canada
Brooke Bond Red Label Tea is increasing the pleasure of sharing a cup of chai, a most favorite daily hot tea+milk drink for anytime anywhere of not only 1.3 billion Indians but estimated two billion plus in South Asians and around the world.
Already a house-hold name, Brooke Bond Red Label Tea has introduced #Chaimojis, a free to download keyboard (iOS and Android) and sticker pack (iOS) that celebrates Desi culture, one text at a time.
Chaimojis is the first branded South Asian mobile phone keyboard and sticker pack available for all phones in the U.S. and Canada.
The 40+ custom emojis are centered around South Asian culture and conversation from henna tattooed hands to dandiya sticks to rakhi.
Cultural inclusivity, celebration, and creating something culturally relevant for Indian Americans are all part of the inspiration for Chaimojis.
Conversations that used to happen over a cup of tea are now also taking place via text, social media, WhatsApp, and Facebook Messenger.
Brooke Bond Red Label, together with MIKADO International, is bringing the warmth and language of togetherness to the digital world.
MIKADO is a culture-first advertising agency that strives to create a more connected world.
By focusing on underserved markets that include immigrant communities and ethnic minorities, MIKADO has become a leader in the multicultural marketing space.
Share a chai and biscuits with your mom, a hennaed thumbs up with your sister, or even animated fireworks with your cousins for Diwali. Download for free now, join the conversation and celebrate togetherness with family and friends like never before.
Chaimojis are available on Google Play and can be downloaded from the Apple App Store.
For download links, please visit www.Chaimojis.com. Chai is served on all occasions from business meetings, to social celebrations.
MIKADO International is a culture first advertising agency that strives to create a world more connected.
Brooke Bond Red Label is Hindustan Unilever’s largest tea brand. fiinews.com
