Pune expertise for global design thinking
Ernst & Young has acquired Pune-headquartered Fortune Cookie UX Design, digital capabilities to its service. The deal value was not disclosed.
EY has collaborated with FCUX Design on several digital transformation in recent months, said Mahesh Makhija, emerging technology & digital leader at EY India.
Clients are becoming increasingly digital and looking for innovative solutions, Makhijia explained the acquisition reported on 20 Dec 2018.
With FCUX, EY is inducting capabilities such as design thinking, UX design, usability and building user-centric digital ecosystems.
FCUX was founded in 2008 by Shashank Shwet, Vidhika Rohatgi and Sonam Agarwal.
FCUX, as Digital Consultants, brings user experience, design thinking and user centricity to custom products. Its work scope include a rail ticket booking app on a 4G enabled feature phone for a leading Indian telecom services provider.
EY is a global leader in assurance, tax, transaction and advisory services. fiinews.com
