Ubiquitous: Tata Communications MOVE™
A Singapore-based mobile services provider, VivoHub, has selected Tata Communications to turn its VivoBee mobile app into a one-stop suite of mobile services designed to meet the city state’s one million migrant workers needs.
With the help of the cloud-based Tata Communications MOVE™ platform, VivoHub has now become a mobile virtual network operator (MVNO) without having to make capital investments in its own mobile network infrastructure or service management.
The company operates as an MVNO of StarHub, a leading mobile network operator in Singapore, and leases its network capacity to offer mobile services in the country.
VivoBee seeks to address the issue of accessibility to data, calling and messaging services for migrant workers, which is a comparatively neglected market in Singapore.
Since the initial launch of its IDD calling cards in 2011 followed by the mobile app in 2016, VivoBee has aggregated more than 100,000 users who make an average of 20 million IDD call minutes per month to friends and family back home.
Through this collaboration with Tata Communications, VivoHub aims to capture 150,000 VivoBee MVNO subscribers within the first year.
By subscribing to VivoBee MVNO’s mobile membership plan, users will not just be able to make local and overseas calls, access data services and gift data to their family and friends back home – they will also enjoy a monthly bundle of free local data, overseas and local calls, SMS and other social media add-ons together with VivoBee reward vouchers.
The subscribers will be able to access these services via the VivoBee mobile app, which act as a one-stop-shop for the management of their mobile plan.
“We’re launching this offering because the variety of mobile services and competitive pricing enjoyed by mass market users are often not made available to blue-collar migrant workers, and we saw an opportunity to change the landscape to better cater to their needs,” said Alvin Tan, Chief Executive Officer, VivoHub.
“The software-defined capabilities of Tata Communications MOVE™ allow us to bring this innovative offering to market while keeping infrastructure costs down. We’re able to introduce this new suite of mobile services in an agile, cost-effective, and scalable manner – passing the savings on to our users in the form of cheaper alternatives and unlimited rewarding options,” Tan said.
The Tata Communications MOVE™ platform, the company’s global network and relationships with more than 600 mobile network operators globally, will help VivoHub to offer mobile services to its users at an economical rate.
“Mobile start-ups that are looking to disrupt the market and accelerate their growth need a flexible, scalable and reliable platform to underpin their innovative new services,” said Anthony Bartolo, Chief Product Officer, Tata Communications in a release on 13 Dec 2018.
“They need to manage the pressure of keeping CAPEX costs low while offering users brilliant services. The ubiquitous nature of Tata Communications MOVE™ eliminates the cost and complexity of building and managing a mobile network, while helping innovative companies like VivoHub deliver customised mobile services with seamless, reliable connectivity,” Bartolo said. fiinews.com
