Prasad to present his work through Eros
Eros International PLC (NYSE:EROS) said its Indian subsidiary formed a joint venture with V. Vijayendra Prasad, one of India’s most prestigious screen-writers and directors.
Eros International Media Limited and Prasad have agreed to partner and jointly develop scripts, greenlight projects, and produce and distribute films and web-series across Hindi, Telugu and Tamil languages.,
As an award-winning screen-writer and director, Prasad is popular for his body of work in various Indian language films, including many high-grossing box office successes including Baahubali, Makhkhi and Magadheera.
Speaking about the joint venture, Sunil Lulla, Managing Director, Eros International Media Ltd said, “By combining his stories and the vision of some of the best directors in India, strengthens our content offering and further positions Eros as the destination for world class cinematic experience. Our aim is to constantly create lasting intellectual property by collaborating with leading talent across Hindi and regional industries to deliver the best in entertainment.”
Speaking on his partnership with Eros International, Prasad said, “I am truly delighted to be partnering with a leading studio like Eros International, undisputed leaders with the best global marketing and distribution infrastructure. I hope this announcement is the beginning of a long and successful journey together in presenting films that will be appreciated.” fiinews.com
