Audio expertise will scintillate consumers
Bangalore-headquartered Ittiam Systems, a leading provider of advanced multimedia solutions, has licensed its high performance, ultra-low power audio codecs to Qingdao Realtime Technology to drive its Pacewear brand of smartwatches and smart bands.
Ittiam’s highly optimized MP3 decoder and SBC encoder boast of 30% lesser power and memory footprint than competition, enabling significantly longer battery life and outstanding audio quality in Pacewear products.
Embedded with Ittiam’s audio codecs on ARM CortexTM-M4, Pacewear smartwatches and smart bands are positioned to offer superior value in terms of Quality of Experience.
Ittiam’s stereo MP3 decoder is fully compliant to ISO-11172-4 and ISO-13818-4, extensively tested for robustness and validated for quality.
Similarly, its stereo SBC encoder enables streaming and playout of audio over Bluetooth headphones that Pacewear smart activity trackers connect to. It is also compliant with the specifications of Bluetooth Special Interest Group (SIG) for Advanced Audio Distribution Profile (A2DP).
“We are impressed by the uncompromising quality and performance of Ittiam’s audio solutions,” said Gene Li, CEO, Qingdao Realtime Technology.
“Pacewear smart wearables are at the heart of today’s connected lifestyle that millennials cherish. Our license agreement with Ittiam is a significant step towards strengthening our brand’s competitive positioning. Most importantly, Ittiam’s audio expertise will help us scintillate consumers with great sound,” said Li.
“Pacewear is the latest among top global wearables brands to be powered by Ittiam’s high performance audio codecs. Our solutions will enable Pacewear to stand out in a fiercely competitive market by providing awesome audio experiences that today’s consumers demand,” said Ravishankar Ganesan, Senior Vice President, Ittiam.
“What makes this possible is ‘powerformance’ – a great combination of power efficiency and high performance – that our codecs consistently deliver,” said Ravishankar.
Founded in September 2016, Qingdao Realtime Technology launched Pacewear brand to offer high quality wearable products and valuable smart experience for users. fiinews.com
