HTC launches smartphones

Taiwan’s HTC Corp is to launch its latest smartphones in India next month as part of its strategy to gain market share.  All of HTC’s new smartphones will be available in India this year, said HTC South Asia president Faisal Siddiqui.

Siddiqui has underlined the huge Indian market importance, saying the focus will be high end products. Last month, HTC launched two new high-end smartphone models at its Taipei headquarters.

The U Ultra and U Play feature a curved glass design and are installed with an artificial intelligence assistant using machine learning to enhance the user experience.

Industry observers said India has emerged a competitive high-end mobile phone market following the recent aggressive moves by the government to introduce cash-less transactions. fii-news.com