Anchanto launches SelluSeller

#Anchanto, owned by Singapore-based Non-Resident Indians, plans to use its Asian platform, #SelluSeller, to reach out to tier 2, 3 and 4 cities in India, offering a wide range of international products on-line through e-marketplaces.

SelluSeller, launched in Singapore on 17 January 2017, has already tied up with international brand sellers, and will have some 5,000 sellers in the next five months.

“We are targeting to add 1,000 sellers a month,” said Vaibhav Dabhade, founder and CEO of Anchanto Pte Ltd at the launch of SelluSeller at the Asia E-Commerce Dialogue 2017.

Within the first month of launch of SelluSeller, Anchanto has had four major customer wins – #Lazada, #Bluebell Group, #DKSH and #PayTM.

The one-stop platform that enables merchants and enterprises to sell on various e-marketplaces across in India, South East Asia, Japan and South Korea.

Half of these 5,000 sellers will be from India and Indonesia, the two of the largest markets for Anchanto. The rest of the sellers will be from South East Asia and international markets, such as Italy and the United States.

Anchanto is already in discussions with a number of global sellers in the United States, South Korea and Japan. These includes #Jaygee Group of Singapore and #Superbex of South Korea.
“With the SelluSeller launched, we will have more and more sellers coming into India,” said Dabhade.

“Over the last five years, we have seen a rapid growth in online marketplaces, each portraying its individual strengths appealing to different segments of sellers across markets and product categories,” he said.

Anchanto and SelluSellar will collaborate with #Alibaba—backed PayTM to reach the larger market in tier 2, 3 and 4 Indian cities with surging demand, Dabhade said on the India plan.

“SelluSeller is design and built for cross-border listing and shipping from day one,” he stressed.

SelluSeller will bridge the gap perfectly for enterprises, brands and retailers who want to be on e-marketplaces, merchants who want to expand geographies and make the whole process of selling online a fulfilling experience, he elaborated.

SelluSeller allows a small home-operated seller or a major seller to sells on all the prominent marketplaces in Asia.

The seller can choose to use any of Anchanto’s Global Fulfilment Network and e-commerce B2C fulfilment which will fully integrate with SelluSeller and provide them with preferred fulfillment rates.

This will be further connected to company’s broad network of warehouses spread across the region, said Anchanto. fii-news.com