Irdeto-Tata tech play

#Irdeto, the world leader in digital platform security, has formed a partnership with #Tata Elxsi, a key global player in the automotive ecosystem, to provide automakers with secure in-car display systems for automobiles.

Irdeto has combined its #Cloakware for Automotive by Irdeto security solution with Tata Elxsi’s design engineering expertise to offer secure, best-in-class user interface solutions to automotive clients around the world.

The partnership delivers high-end security, human machine interface (HMI) design, and innovative and appealing visual solutions for futuristic displays in vehicles as a full-system development service.

The Tata Elxsi and Irdeto solution works with #Vehicle-to-X (V2X), connected cars and Advanced Driver Assistance Systems (ADAS) technologies, providing secure design engineering services to customers.

In addition, Tata Elxsi and Irdeto are also addressing security issues related to mobile companion applications. The partnership secures the application, any data generated by the app and the communication between the vehicle and mobile phone using the Remote Vehicle Interaction (RVI) specification.

“With the arrival of futuristic technology in cars like an integrated e-cockpit and autonomous vehicles, the user interface plays a key role in the driving experience,” said #Tony K John, Global Head of Marketing, Partnership & Alliance, Transportation Business Unit, Tata Elxsi.

“This technology should be truly intuitive for the end-user, but automakers face many challenges when designing an effective user interface that is also secure. By joining forces with Irdeto, we are addressing this challenge by providing a secure and intuitive solution that is a differentiator for today’s OEMs, helping them achieve a competitive advantage while keeping drivers safe,” he said on 3 January 2017 in Las Vegas.

With more than 20 years of working experience with automotive OEMs, tier-one suppliers, tool vendors and semiconductor companies, Tata Elxsi is the preferred partner for system design in automotive product development. The partnership enables Tata Elxsi’s design team to rapidly prototype an advanced graphical user interface (GUI) which seamlessly and securely transitions with the target system, including instrument clusters, infotainment head units, rear-seat entertainment and connected car application interfaces.

“With the number of connected cars growing on our roads each and every day, hackers are stepping up their game to target vehicles that have become dependent on software, but are weak on security,” said #Daniel Thunberg, Global Head, Internet of Things at Irdeto.

“Today’s connected vehicle is an easy target for hackers, which is why it is critical for OEMs to implement effective cybersecurity into their vehicles from the beginning. Our partnership with Tata Elxsi provides a joint solution that not only provides a high-end user experience, but also world-class security that is integrated into the design process,” he said.

Cloakware for Automotive is a comprehensive solution that allows automakers to create safe and secure vehicles. fii-news.com