Insured by conVRse

#MetLife, Inc. (NYSE: MET) said its Indian joint venture, #PNB MetLife, has launched “conVRse”, a first-of-its-kind on-demand virtual reality (VR) customer service platform.

Commenting at the launch event, #Tarun Chugh, Managing Director, and Chief Executive Officer, PNB MetLife said: “Our ongoing investment in technology underscores our philosophy to support continuous innovation and customer centricity.

Chugh added: “The next phase of innovation for the life insurance industry is dawning, and we are proud to be leading from the front.”

The conVRse technology, developed and built in collaboration with #LumenLab, MetLife’s Singapore-based innovation center and PNB MetLife, aims to provide a differentiated, immersive and a personalized experience to the customer through the VR headset.

“What I like about virtual reality is that it allows the customer to be the protagonist in their own financial journey.” said Zia Zaman, LumenLab CEO and Chief Innovation Officer of MetLife Asia.

PNB MetLife aims to equip the insurance sales team with VR devices so that customers can go on a journey using the VR headsets to raise their general insurance awareness and better understand our products. They are also exploring conVRse zones at bank partner ATMs. fii-news.com