Viacom18 improves with Ooyala Pulse
Australia’s Ooyala is now the advertisement delivery provider for Voot, a new over-the-top (OTT) service from Viacom18 in India.
Viacom18 is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.
By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels.
Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience.
It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create.
With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory.
Voot can use Ooyala Pulse to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements.
With forecasting analytics pre-built into Ooyala Pulse, the customer can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.
A joint venture between Viacom Inc. and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India and Ooyala is a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization. fii-news.com
