Dublin-based C&C Group has signed a partnership with Mahou India, a subsidiary of Spanish brewing major Mahou San Miguel, for several Tennent’s products in India.
The agreement is to brew several Tennent’s products under licence in India with Mahou, citing the rapidly growing beer market with strong fundamentals for accelerated growth in the short term.
Initially Tennent’s & Mahou India will launch Tennent’s Whisky Oak Aged Beer and Tennent’s IPA, the first authentic Indian Pale Ale, to be brewed in India.
Mahou India is the first international subsidiary of Mahou San Miguel, a Spanish-owned family company and market leader in Spain with a production share of 35.5%. Is based in Gurgaon (Haryana) and has a production centre located in Bhiwadi (Rajhastan).
Joris Brams, Managing Director of C&C Group’s International Division, said: “We are delighted to be working in partnership with Mahou India, strengthening our position in the Indian market. The deal strengthens Tennent’s presence in India, and we hope it allows for participation in the spectacular growth and premiumisation of the Indian Beer Market.”
Erik D’Auchamp, Chief Executive Officer of Mahou India, said: “This alliance is one step further in our long-term vocation in the region and an exciting opportunity to continue exploring with C&C Group new ways to satisfy the needs of the Indian market, innovating and contributing new value to a consumer who appreciates more and more the taste of a full flavoured beer”. fii-news.com
