The US-based Forrester Research Inc will launch 2015 Forrester Research Customer Experience Index for India at a summit in Mumbai on September 22, 2015. The Summit in Mumbai will feature the official launch the Forrester’s CX Index™, the market’s leading customer experience measurement and decision tool.
The CX Index gives companies the ability to measure the quality of their customers’ experience and connect those measures to actions and results, as well as compare their CX performance within and across industries.
The Mumbai summit is part of a series of CMO and CIO Summits for Asia Pacific 2015.
It will also host the summits in Singapore and Sydney during September.
The summits will focus on the needs of both Chief Marketing Officers and Chief Investment Officers, who must work together to lead their organizations in identifying and mobilizing against the opportunities enabled by digital technologies in the age of the customer.
“The partnership between marketing and technology departments is critical for companies to gain a deep understanding of the emerging customer life cycle – new behaviors and expectations enabled by digital technologies,” said Dane Anderson, Forrester Research Vice-President, Region Manager and Research Director, Asia Pacific.
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