A Mumbai family-based enterprise is offering home-cooked food packaged in dehydrated forms to globe-trotting Indian professionals, students studying overseas and non-resident Indian (NRIs) families, writes Rohan Roongta.
The mother-and-daughter enterprise, Moving Meals India – Heat 2 Eat – also sees strong demand from Indian diaspora estimated over 30 million, especially for home cooked delicacies during festivals.
“We have orders coming from globe-trotting Indian professionals, students in the Western universities and NRIs, who crave for home-cooked Indian vegetarian meals in faraway places,” Pankti Chheda, co-founder of the Moving Meals India, told fii-news.com.
She cited examples of Indians travelling across the African continent where vegetarian food is not easily available.
Her mother, Rita Chheda has built the business from a simple idea of meeting Pankti’s food requirements when she was studying at an international university in the West several years ago. Today, it is a full-fledged business, incorporated in 2012 and led by the mother-daughter team.
Moving Meals India offers a range of 33 products from vegetarian snacks, meals and desserts.
Rita Chheda elaborated “the products are home-cooked in absolute hygienic conditions, dehydrated in a mechanized process and dry packed hygienically. Each package is for one to two servings to ensure the goodness of flavor and taste.
“These products are preservative free, colour free and maintain nutritional value for a healthy meal,” Rita Chheda assured.
Ideal for students studying abroad, overseas travelers and young working couples, the dishes get ready in just minutes. The process is to add hot water and/or up to five minutes of heating in microwave or gas as convenient.
Moving Meals India is also providing facility to dehydrate consumers’ own food and packed for efficient consummation from their homes in India.
“We will be increasing the range of easy to cook foods and even prepare special packages from homes of those, especially the mom’s cooked dishes that are popular during Indian festivals,” said Pankti, who estimate a market for millions of meal packages from more than 30 million Indians living across the world.
fii-news.com
