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MX Player Uses Limelight Networks to Broadcast Indian Elections

Traffic flowed 10 times at election peak

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Traffic flowed 10 times at election peak

 

Limelight Networks Inc

 

 

Scottsdale’s Limelight Networks said that MX Player used its Content Delivery Network (CDN) to provide a seamless and a broadcast quality experience to millions of viewers watching the 2019 Lok Sabha Elections, the world’s largest event.

Investments over the last few years have helped Limelight emerge as one of the largest content delivery networks.

Limelight Networks delivers rich content such as video, games, and software into India for its global customers. At the same time, Limelight has been helping Indian media companies deliver content to their global customers.

At its peak, traffic was flowing at 10 times the normal volume during the general election in India.

Using Limelight’s CDN, MX Player handled anticipated traffic spikes and successfully managed to provide a seamless and broadcast-quality experience on millions of connected devices to their Indian and global customers.

“With 100 Million Daily Active Users and 275 Million Monthly Active Users, MX Player is the largest video platform from India. We partnered with Limelight Networks to deliver high performance video to our large user base,” said Vivek Jain, Chief of Product, Tech & Operations, MX Player.

“On May 23, the day elections results came out, we saw a 10x spike from our usual traffic trend. I’m very happy to see that the teams from both sides have integrated a really robust system, which was able to deliver billions of requests on this day smoothly and successfully,” said Jain.

“As a long time CDN and video delivery partner, Limelight Networks was honored for the opportunity to support this milestone event. We’ll continue to scale and innovate on our journey with MX Player and our other media customers and keep providing high quality services to their online audiences,” said Ashwin Rao, Director, India at Limelight Networks.

With over 75 million Daily Active Users (DAUs) – MX Player is the largest entertainment platform in the country, present on 1 out of every 2 smartphones.

Limelight Networks, Inc. (NASDAQ: LLNW), a leading provider of digital content delivery, video, cloud security, and edge computing services, empowers customers to provide exceptional digital experiences. fiinews.com

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