Thursday, July 10, 2025
  • Home
  • About us
  • Privacy policy
  • Advertise with us
  • Contact us
Fii News Logo
No Result
View All Result
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports
Newsletter
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports
Fiinews
No Result
View All Result
Home Special Reports

Digital has put media in every house

Fiinews by Fiinews
April 7, 2019
in Special Reports, Technology
Reading Time: 2 mins read
A A
0
0
SHARES
10
VIEWS
LinkedinShare on Twitter

0:00

Technologies bring challenges

 

CII.

 

Media has more opportunities than ever before as digital revolution has brought media to every household. Giving this observation, Subodh Bharghava, Past President CII, said: In this era of convergence, new technologies are bound to bring new challenges.”

He was speaking at the session on ‘Future of Media’ at the CII Annual Session 2019 with the theme of ‘India 5.0: India@75 and Beyond’on 5 Apr 2019.

“Readers or viewers express their political views through their choice of media. There’s a significant degree of pre-selection of media”, observed T N Ninan, Chairman, Business Standard Pvt Ltd.

He drew a reference to a recent Survey by Reuters drawing connect between the inclination of certain media houses towards specific political ideologies and its impact on viewership, which in turn defined their political affinity.

“This makes responsible reporting an absolute imperative,” stressed Ninan.

The speed and volume of 24×7 news today means content will remain king. “But it is a challenge to ensure quality and integrity of content. This transition will continue until people are willing to pay for content,” said Raj Chengappa, Group Editorial Director, India Today Group.

He also laid emphasis on the unquestionable shelf life of quality content while talking about sustainability. “We need to identify a relevant revenue model to enable growth of newspapers and magazines,” Chengappa pointed out.

Echoing similar sentiments, Pramit Pal Chaudhuri, Foreign Editor, Hindustan Times, noted: “readership is not a concern but profitability is.”

He further added that print media serves as a feeder of information for online media, therefore, must be made a party to the digital revenue share.

“The revenue generated through online news is yet to be shared with the content producer because it completely goes to the platform. EU is taking steps to mend this and we need to follow carefully,” Chaudhuri suggested.

While content reigned high, Tanya Beckett, BBC Journalist and Presenter, highlighted out how technology has enhanced access but at the same time has shed the filter of responsible reporting to a great extent.

“What adds to the echo chamber of particular agendas is that media channels do not make a concerted effort to maintain neutrality and balance,” she pointed out.

Increased technological intervention is rapidly defining the pace at which news is being generated, broadcasted and consumed.

Taking the debate around technology further, Vikram Chandra, Editorji Founder, talked about how AI and technology, though seen as disruptive can be actually turned around into an enabler for media.

“AI can give personalized news experiences to users by providing matches with content producers. With high-speed internet, videos are a format that can be adopted beyond,” he felt. fiinews.comCII.

Tags: BBCConfederation of Indian IndustryEditorjiHindustan TimesIndia Today GroupReuters
ShareTweetShare

Related Posts

Ansrsource With Tagline
Technology

Tech: ansrsource-ANSR to reshape talent across India

by Fiinews
July 10, 2025
0
16

Ahuja to help clients achieve unprecedented levels of operational excellence Austin’s ansrsource has formed a strategic partnership with ANSR, the...

Infogain
Infogain

Tech: Infogain launches GCC solutions in India

by Fiinews
July 10, 2025
0
17

GCCs for highlight AI-driven talent, infrastructure and processes Infogain, a leader in digital customer experience engineering based in Silicon Valley,...

Synergy Quantum

Tech: Partners work on India’s first space infra

July 10, 2025
13
PIB

Tech: Every Indian stakeholder in bioeconomy

July 9, 2025
23
Dr Chinmay Hegde

Tech: S!aP Cognus platform launched

July 7, 2025
25
MTI

Tech: TCS to be part of Singapore Smart Nation

July 5, 2025
23
SBI YONO

POPULAR NEWS

  • Cristina Dnv

    Projects: Indian yards set to build green ships, says DNV expert

    0 shares
    Share 0 Tweet 0
  • Market: Indian-origin UGF scales heritage consumer brands globally

    0 shares
    Share 0 Tweet 0
  • Technologies: Royal Diamond sponsors aerspace Industries’ drones in UAE

    0 shares
    Share 0 Tweet 0
  • Investments: Foreign investors see India as long-term destination for fund placings

    0 shares
    Share 0 Tweet 0
  • Markets: Blue Dart maintains positive outlook on India

    0 shares
    Share 0 Tweet 0

Fiinews.com features through news articles on business opportunities in the Indian market for the benefits of foreigners. It is also a platform for international businesses to showcase through elaborate articles on their products & services to the Indian consumers and corporations exploiting industrialisation of the country.

7Clicks Media is a Singapore based Media & PR company offering over 100,000
impressions via our targeted communication strategy.

It is led by editor-in-chief Gurdip Singh who has worked over 45 years reporting on
Asian businesses.

Recent News

  • Tech: ansrsource-ANSR to reshape talent across India
  • Tech: Infogain launches GCC solutions in India
  • Market: Sai Parenterals goes global
  • Export: Rs.20lcr potential for Indian agriculture supplies
  • Project: Nistar delivered to Indian navy

Pages

  • About US
  • ADVERTISE ON FIINEWS.COM
  • CONTACT US
  • EVENTS
  • FII-NEWS.COM PDF ARCHIVE
  • Home
  • News
  • PRIVACY POLICY

Subscribe to Newsletter

  • About
  • Advertise
  • Careers
  • Contact us

© 2024 FIINEWS - Design and developed by 7clicksmedia.

No Result
View All Result
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports

© 2024 FIINEWS - Design and developed by 7clicksmedia.