Singh to set up a Singapore office to take forward Martech’s competitively priced services
Indian innovation-driving Small and Medium Enterprises (SMEs) are increasingly creating intellectual property and venturing with services and products into the international markets, tech-savvy industry stalwarts said at an exhibition held in Singapore.
“There is no reason why India should not be the centrepiece of the global creator economy,” says Amit Ray, the Singapore-based founder of CrazyTok Ventures Pte Ltd, founded in 2021 in Kolkata just after the world’s worst recession during the spread of Covid-19. “Kolkata is among leading Indian hubs of creative talent,” he said of his decision to set up in Kolkata during near global shutdown due to Covid-19.
Speaking at the exhibition, Ray pointed out, “The Covid-19 era introduced people to the idea of long form digital content such as podcasts and the market for such content continued to thrive.”
CrazyTok has established a foothold in global long-form content production using a talent pool of writers, video editors, graphic designers and social media strategists largely based in Kolkata, said Ray, adding that his five-year old company offer services to corporations in South East Asia, Australia, the Middle East and the US, “as more and more businesses focus on podcast and YouTube production as part of their marketing strategy”.
“Indian SMEs and companies are increasingly creating intellectual property, technology platforms, digital products and new business models that can compete internationally,” founder and CEO of nFaktor which operates out of Bengaluru with Singapore as its international office.
“The confidence behind this movement has been strengthened by India’s broader innovation ecosystem. Make in India explicitly places innovation and entrepreneurship alongside investment and infrastructure, while Startup India provides mechanisms to help recognised startups access benefits, intellectual-property support and pathways to scale,” he said as his SME company showcased its flagship gamification product Playly on the sidelines of an exhibition held in Singapore 26-27 Aug.
“For us, exhibitions like ‘The Business Show Asia’, creates an opportunity to take an idea developed in India’s highly competitive marketing environment and test it against audiences across South Asia and Australia. And perhaps that is the most interesting story emerging from Indian businesses today,” Press Trust of India quoted Sinha as saying.
He pointed out that nFaktor works with start-ups and global fortune companies across different industries in the areas of market penetration, defining, streamlining and executing marketing strategies, enabling sales teams and creating demand through innovative marketing initiatives.
“A key differentiator of our services and innovative products has been our focus on audience inspired content and design. It is all about having an edge. It is all about having all the aces together,” added Pooja Patnaik, head of marketing strategy and growth at nFaktor.
The Singapore show is another step in this journey of taking Indian innovation to international markets, she said.
Across South Asia and increasingly into markets such as Australia, a new generation of companies of Indian origin is taking a distinctly different approach to international growth. “Rather than simply exporting established services, they are taking ideas like content gamification born from India’s scale, diversity and digital-first environment and turning them into products like Playly.ai designed for global markets,” Sinha underlined.
This shift is being powered by a growing confidence in India’s ability to create, not just consume technology. Initiatives such as Make in India, Startup India and the Atal Innovation Mission have helped build an environment that places greater emphasis on entrepreneurship, innovation, technology and global competitiveness, he pointed out.
“We, innovators and startups ranked among the small and medium enterprises, are no longer simply looking outward for markets. We are also looking inward for ideas, and then taking those ideas to the world,” explained Sinha, underscoring the ambitions of Indian innovators working through SMEs for a global share of multi-billion-dollar opportunities.
Another SME at the show, Martech Space Castle of Mohali, is venturing into the global Software as a Service (SaaS), and Communication Platform as a Service (CPaaS) sectors through Singapore, according to its founder Gursimran Singh.
“We are confident to serve in the rapid enterprise cloud migration and AI adoption along with SaaS and CPaaS which is currently worth US$1.3 billion,” said Singh.
Singh is looking at setting up a Singapore office to take forward Martech’s competitively priced services. “We have to go global as we have the products and talent to help global enterprises in digital marketing.”
“We are here with our effective and efficient marketing strategies and advanced technology including automation systems to lead your business towards scalability,” said Singh, who is a first-time participant at the Singapore show.
“At the six-year-old March Space Castle, we understand brand requirements more closely, and help with customized solutions for creating a trusted marketing and technology strategies,” said Singh, reflecting on emerging trends for going global among SMEs from Tier II and III cities.
The exhibition drew 8,000 trade visitors, hosted 250 exhibitors and held 50 seminars focused on markets for SMEs. Fiinews.com
