Aditya Birla to set up licensed stores

American Eagle Outfitters, Inc. (NYSE: AEO) has signed a multi-year license agreement with the Aditya Birla Group to enter India through licensed stores.

The first stores are expected to open in Mumbai and Delhi in Spring 2018, said the company.

“India’s rapidly developing and vibrant economy, anchored by the world’s largest youth population, provides an exciting growth opportunity for our brands, expanding our global reach,” commented Andrew McLean, EVP-Global Commercial Operations.

“Aditya Birla brings deep market experience and extensive retail capabilities, giving us a strong platform to deliver our leading AE jeans collections and casual American style to India’s growing market,” said McLean.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands.

The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites.

American Eagle Outfitters and Aerie merchandise also is available at more than 190 international locations operated by licensees in 24 countries. For more information, please visit www.ae.com.

A US$41 billion corporation, the Aditya Birla Group, is an Indian multinational conglomerate, headquartered in Mumbai. The company’s retail operation extends through 900 retail stores and 6,000 additional points of sale.

Aditya Birla employs strong technology, including in-house e-commerce and omni-channel capabilities. fii-news.com