Sohum executing targeted strategic investment plan
Affle 3i Limited (NSE: AFFLE and BSE: 542752) says newly appointed Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the Chief Strategic Investments Officer, will lead expansion plans and new strategic investments aligned with the Mumbai-listed technology group’s vision of delivering 10x growth in its third decade, centered on the core pillars of Innovation, Impact and Intelligence.
Commenting on Sondhi’s responsibility, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, said on 2 Jan, “We are uniquely positioned to reinforce our organic growth momentum in North America while executing targeted strategic investment plan.
“As CEO, Sondhi brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture,” he said.
Sondhi elaborated, “Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners and customers to unlock long-term value, as Affle enters its next phase of expansion.”
Sondhi brings extensive leadership experience in global adtech and digital media, with a strong track record of scaling revenue in developed markets. Most recently, he held senior roles at Verve, including CEO and Chief Revenue Officer, leading global strategy, operations and growth while strengthening relationships with advertisers, agencies and publishers worldwide. Previously, he held leadership roles at InMobi, where he supported expansion across North America, Europe and Asia. He holds a master’s degree in computer science.
Affle is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities. Fiinews.com
