Lie says Fraud shouldn’t be the price of growth
Operating globally, KGeN of Bengalore has partnered with SHIELD, the device-first fraud intelligence platform, to build a trusted, fraud-free distribution engine to block fake accounts and bots in real-time, ensuring that only genuine, high-quality users enter its ecosystem.
The partnership enables KGeN’s VeriFi System to lead fraud-free operations.
KGeN has experienced rapid growth with over 31.9 million users and 6.2 million monthly active users. However, with scale came rising levels of abuse — from mass fake account creation to bot-driven quest farming. These fraudulent activities distorted distribution metrics, triggered user churn, and jeopardized partnerships with consumer apps and game developers relying on meaningful engagement.
To protect its platform, KGeN integrated the SHIELD Device ID, the global standard for device identification, to stop fraud at the root, achieving over 99.99% device-level accuracy. By linking device behavior across sessions, KGeN detected multi-accounting at scale and exposed fraud syndicates operating thousands of fake accounts from single devices. In one case, SHIELD identified 9,600 fraudulent accounts tied to a single device, preventing large-scale bonus abuse.
KGeN also leverages SHIELD’s real-time Fraud Intelligence to block fraud proactively:
• Malicious Tool Detection: Bots, emulators, and GPS spoofers are automatically flagged and blocked before they can exploit the platform.
• Account Integrity Protection: SHIELD prevents devices from operating multiple accounts to game the system, shutting down fraud rings at login.
With SHIELD fully embedded, KGeN achieved a 99.8% reduction in fake accounts, a 98.7% drop in bot-driven quest completions, and 100% reward integrity, ensuring every incentive reaches a verified user. Today, KGeN partners can launch acquisition campaigns at scale, knowing that only real, high-quality users are interacting with their apps.
Sandeep Shetty, VP of Product at KGeN, said on 11 Aug, “This partnership is an integral part of our unwavering commitment to building a verified distribution protocol. It has helped us legitimize every user interaction on our platform. That kind of trust is essential, not only for our partners, but for sustaining long-term growth in an industry flooded with fake activity.”
Justin Lie, CEO and Founder of SHIELD, added, “Fraud shouldn’t be the price of growth. With SHIELD, KGeN can scale user acquisition without letting fake accounts or bots through the door. We’re helping platforms build faster, smarter, and safer ecosystems, where real users drive real value.”
SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.
Powered by SHIELD AI, we identify the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.
“We are trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more. With offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission – eliminating unfairness to enable trust for the world,” Lie said.
KGeN is the world’s largest Verified Distribution Protocol built to accelerate businesses’ growth by transforming distribution into a gamified, reward-based experience. Founded in 2022 by global leaders in the gaming and consumer industries, KGeN has rapidly emerged as the dominant player in the Global South, with over 31.9 million users, 6.2 million monthly active users, and more than 200 revenue partnerships spanning Gaming, AI, and DeFi projects. Fiinews.com
