PM highlights dawn of Orange Economy in India
Prime Minister Narendra Modi has emphasised the importance of India’s creative capability and global collaboration at the WAVES 2025, India’s first-of-its-kind World Audio Visual and Entertainment Summit at the Jio World Centre, Mumbai, on 1 May.
The Prime Minister expressed enthusiasm for the creative developments showcased at the Bharat Pavilion during the WAVES Summit, and noted its potential to encourage new creators and connect them with emerging markets https://www.commerce.gov.in/.
Highlighting India’s rapid economic progress, stating that the nation is on its way to becoming the world’s third-largest economy, the Prime Minister remarked that India holds the number one position in global fintech adoption, is the second-largest mobile manufacturer, and has the third-largest startup ecosystem worldwide.
He emphasized that India’s journey toward becoming a developed nation has only begun and has much more to offer.
“India is not only home to a billion-plus population but also a billion-plus stories,” he added.
“This is the time of dawn of Orange Economy in India, Content, Creativity and Culture – the three pillars of Orange Economy,” exclaimed Modi, remarking that Indian films have now reached audiences in over 100 countries, with global viewers increasingly seeking to understand Indian cinema beyond surface-level appreciation https://digitalinasia.com/.
He highlighted the growing trend of international audiences watching Indian content with subtitles, signaling deeper engagement with India’s stories.
PM Modi also noted that India’s OTT industry has witnessed tenfold growth in recent years, stating that while screen sizes may be shrinking, the scope of content is infinite, with micro screens delivering mega messages. He observed that Indian cuisine is becoming a global favorite and expressed confidence that Indian music will soon gain similar worldwide recognition.
Emphasizing the immense potential of India’s creative economy, stating that in the coming years, its contribution to the country’s GDP is set to increase significantly, the Prime Minister remarked, “India is emerging as a global hub for film production, digital content, gaming, fashion, and music.”
He noted the promising growth opportunities in the live concert industry and the vast potential in the global animation market, which currently stands at over US$430 billion and is projected to double in the next decade. The Prime Minister highlighted that this presents a significant opportunity for India’s animation and graphics industry, urging stakeholders to leverage this expansion for greater international reach https://fieo.org/.
He acknowledged that India’s massive young population is driving new creative dimensions, from reels, podcasts, and games to animation, stand-up, and AR-VR formats. The Prime Minister asserted that WAVES is a platform designed specifically for this generation—one that enables young minds to reimagine and redefine the creative revolution with their energy and efficiency.
The Governor of Maharashtra Shri C. P. Radhakrishnan, Chief Minister of Maharashtra, Shri Devendra Fadnavis, Union Ministers, Shri Ashwini Vaishnaw, Dr. L. Murugan were present among other dignitaries at the event.
Background
WAVES 2025 is a four-day summit with tagline “Connecting Creators, Connecting Countries” is poised to position India as a global hub for media, entertainment, and digital innovation by bringing together creators, startups, industry leaders, and policymakers from across the world.
In line with Prime Minister’s vision of leveraging creativity, technology, and talent to shape a brighter future, WAVES will integrate films, OTT, gaming, comics, digital media, AI, AVGC-XR, broadcasting, and emerging tech, making it a comprehensive showcase of India’s media and entertainment prowess. WAVES aims to unlock a US$50 billion market by 2029, expanding India’s footprint in the global entertainment economy.
The WAVES 2025 held Global Media Dialogue (GMD) for the first time, with ministerial participation from 25 countries, marking a milestone in the country’s engagement with the global media and entertainment landscape.
The Summit featured the WAVES Bazaar, a global e-marketplace with over 6,100 buyers, 5,200 sellers, and 2,100 projects.
WAVES 2025 had participation from over 90 countries, with more than 10,000 delegates, 1,000 creators, 300+ companies, and 350+ startups.
The summit featured 42 plenary sessions, 39 breakout sessions, and 32 masterclasses spanning diverse sectors including broadcasting, infotainment, AVGC-XR, films, and digital media. Fiinews.com
