Sanagavarapu sees collaboration for content owners, viewers and advertisers in India
DEN Networks Ltd and Hathway Digital Ltd are jointly bringing INVIDI Technologies’ advanced solutions to the Indian market and improving its advertising offerings while providing subscribers with more relevant content and less ad clutter.
DEN, India’s leading Multi-System Operators (MSOs), and Hathway Digital, a leading Digital Cable TV & Broadband Internet Service provider in India, is part of a collaboration formed by INVIDI Technologies, a pioneer in addressable advertising technology from the United States digitalasiahub .
This collaboration marks a significant step in transforming the Digital Cable TV advertising landscape by introducing, for the first time, Digital Cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network, INVIDI said on 19 Aug 2024 bse .
Prasad Sanagavarapu, Chief Operating Officer of INVIDI Technologies, elaborated, “Our collaboration with both Hathway and DEN represents a major advancement for content owners, viewers and advertisers alike nse .
By deploying INVIDI’s Addressable TV solutions, Hathway and DEN will enable brands to optimize their marketing spend by delivering relevant ads directly to their target audiences. This partnership underscores our commitment to enhancing the Indian advertising ecosystem with state-of-the-art technology ibef .”
Key Highlights of the Partnership:
Hathway Digital and DEN will provide extensive distribution network; INVIDI will provide targeted ad tech solutions and TAM will ensure monitoring and audience measurement adie.asia .
Targeted advertising: Advertisers will have opportunity to precisely target their advertisements to different households based on various factors such as geography, viewer preferences, and subscription details. This ensures advertisements are of relevance to each viewer, maximising engagement, and impact for all advertisers sbi .
Enhanced advertisement efficiency: By utilising addressable advertising, brands can reach right audience, in right market, in right economical pricing thereby reducing wastage and improve the return on their advertising investments. Ads can be customised to meet the needs of different audience segments, making each campaign more effective convergenceindia .
INVIDI Technologies, which has offices in Chennai and Bengaluru, says its software is used by partners to generate billions of dollars in advertising revenue and relevant messaging while protecting viewer privacy. INVIDI is co-owned by AT&T, DISH Network and WPP. Fiinews.com
