Eros-SpeedPay-BSNL’s wallet

#Eros Now, owned by #Eros International Plc (NYSE: EROS), has formed an association with #SpeedPay – a multi-purpose offline wallet and Indian state owned telecommunications provider, #Bharat Sanchar Nigam Ltd (BSNL).

With the exclusive tie-up with BSNL, Eros Now will now be bundled across all its existing and new data pack users.

The association also enables Eros Now as the exclusive Indian film content provider to data pack users and grants access to the OTT platform’s uninterrupted and seamless entertainment services from premium old and new Bollywood movies, music videos, TV shows and Eros Now originals.

The partnership further strengthens Eros Now’s presence across BSNL’s SpeedPay outlets.

SpeedPay is a multi-purpose offline wallet that is used to purchase various service On-mobile from affiliated merchants based on ‘anywhere-anytime’ concept and provide safety and convenience for the customer. Unlike other wallets where funds are transferred digitally,

SpeedPay has approximately 1.2 million unique visitors transacting every month in the Middle East, and approximately 4 million transactions per day in India.

Eros Now will be able reach out to a large database of over 1.3 million retailers and approximately over 2 million unique users in India through SpeedPay.

Commenting on the association, Kumar Ahuja, President – Business Development, Eros International, said, “We are happy to associate with SpeedPay and one of the largest telecommunications giants in India, BSNL. This strategic partnership gives Eros Now the edge in tapping a huge customer base across non-metros and tier 2 cities where our telecommunications partner is an undisputed leader.

“This, along with extending the association to SpeedPay further reaffirms our philosophy of being platform agnostic and expanding our reach strategy, bringing ErosNow’s premium and unparalleled entertainment services on the go,” Ahuja said. fii-news.com