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Markets: Bombay Brasserie – an Indian cuisine model of soft-power export to the world

Fiinews by Fiinews
March 5, 2024
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Bombay Brasserie cuisines.

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IHCL to open soon its iconic restaurant in San Franscisco and Frankfurt

Indian Hotels Company Ltd’s (IHCL) https://hospibuz.com/ihcls-bombay-brasserie-debuts-in-singapore/ expansion plan for its iconic restaurant Bombay Brasserie is a good example of exporting Indian soft-power services to the world, given that Indian cuisines are well liked globally.

“It is a very good example of our soft-power service to the world and Indian cuisines are well liked globally,” said the Indian High Commissioner Dr. Shilpak Ambule at the opening of Bombay Brasserie on 2 Mar 2024 in Singapore.

IHS would soon expand Bombay Brasserie https://travelfoodatlas.com/indian-food-dishes footprint to San Francisco and Frankfurt, following on to the success in serving the international community in London, Dubai and Cape Town.

“One of our top and highly-rated brands is getting into Singapore and I hope it will develop demand for Indian cuisines,” he said at the Singapore opening of Bombay Brasserie in a central business district complex of restaurants and food outlets as well as the five-star JW Marriott https://www.marriott.com/en-gb/default.mi.

The envoy noted that Indian restaurants https://www.tasteatlas.com/best/cuisines have gone global and customized as well as blended with local foods over a period. But “very authentic” Indian cuisines are required the world over and Bombay Brasserie represents that.

The Singapore launch marks the restaurant’s first foray in the South East Asian region and fourth global outpost after successful ventures in.

IHCL Senior Vice President Taljinder Singh elaborated, “With a century old culinary history, we are recognised for leading and pioneering innovative dining concepts.

“Ever since 1982, when it first opened its doors in fashionable Kensington, London, Bombay Brasserie reimagined Indian fine dining. The brand has since expanded in other corners of the globe at Cape Town and Dubai and now Singapore, one of the most important food cities in Asia,” he said.

He added, “Bombay Brasserie in Singapore seamlessly blends the rich flavours of Indian and Continental cuisines within the elegant ambience of a Parisian brasserie.”

Established in 1982, Bombay Brasserie restaurant is famed for its authentic, eclectic Bombay and Indian cuisine. Fiinews.com

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