Expansion of partnership to shape the future together, says Dr Schramm
The 10-year-old TVS Motor Company and BMW Motorrad partnership is discussing expanding manufacturing network beyond India to cater to future growth, says KN Radhakrishnan, Director & CEO, TVS Motor Company.
“With the extension and expansion of this partnership towards future technologies and sustainable mobility solutions, we are also in discussions to expand our manufacturing network beyond India to cater to our future growth under this partnership, including the recently unveiled BMW CE 02,” he said in a release on 16 Aug 2023.
“We look forward to working closely on developing platforms targeted towards the global urban centric markets and the uber-cool next generation of consumers,” he said, as the two partners celebrate 10 years of strategic partnership.
Spanning over product development, design, technology, knowledge sharing and developing common platforms for both global customers, the strategic partnership between the companies have achieved a series of milestones globally, said Radhakrishnan.
The success of this cooperation has been the steppingstone for extending and expanding the partnership by the two companies in December 2021. In line with this, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including EVs.
Furthermore, as part of this extended association, TVS Motor’s scope includes the design and development of future BMW Motorrad products, delivering world-class quality, supply chain management, and industrialisation.
TVS Motor and BMW Motorrad signed a long-term strategic partnership in April 2013, to manufacture sub-500cc motorcycles for global markets.
This collaboration has resulted in the development of four products on the 310cc platform: BMW G 310 R, BMW 310 GS, BMW G310 RR and TVS Motor’s flagship motorcycle, TVS Apache RR 310. With over 140,000 customers, the motorcycles under this partnership are well accepted across leading markets including EU, USA, Latin America, Japan, China and India.
“Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad’s worldwide success,” elaborated Dr Markus Schramm, Head of BMW Motorrad.
“The extension and expansion of this partnership towards future technologies and sustainable mobility solutions including the unique and fully electric masterpiece BMW CE 02 is therefore a consistent step to also shape the future together with TVS Motor Company.” Fiinews.com
