Middle East-India on rapid growth trajectory, says Hegde
Tagger Media, the global technology leader powering influencer marketing and social intelligence from Santa Monica, California, is expanding into the Middle East and India through an exclusive partnership with an Indian-origin YAAP, a specialized content and influencer marketing agency with offices throughout the region.
This growth further expands Tagger Media’s global presence spanning six continents and 17 international offices.
“Tagger Media was built on the promise of data. Over the years, we have augmented the platform with customization, workflow integration, linguistic, multi-currency payments and CRM capabilities,” states Dave Dickman, CEO of Tagger Media.
“Our data is unparalleled in the influencer marketing ecosystem, giving our clients the edge in an ever-competitive market. Considering the exemplary digitalization and burgeoning influencer culture in this growth market, I believe we have timed our entry into the Middle East and India well.”
Tagger Media tapped YAAP as its exclusive partner due to its extensive operational experience and large network of clients in the Middle East and India.
The company has posted an impressive top-line growth of 97% and a five-time jump in profitability in recent years. Its client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands in the region.
“The data-driven approach embodied by Tagger’s one-stop platform and the market knowledge of YAAP are poised to revolutionize influencer marketing in the area. This market has a sizeable appetite for social intelligence and insight-led influencer marketing, and we will soon cater to this demand.”
The growth of influencer marketing in the Middle East and India is driven by global and local brands seeing these creator partnerships grow their business in the region, thus expanding overall marketing strategies to include influencer relationships.
In the past, however, brands in the region lacked insights. They found it challenging to accurately forecast and visualize how these partnerships fit into their overall marketing strategies and reconcile their influencer marketing budgets with the expected ROI.
Tagger’s award-winning SaaS solution offers brands a powerful tool to discover, connect, and collaborate with influencers while ensuring the highest-level security standards and utmost compliance with GDPR, CCPA, and the like.
The growth of influencer marketing in the Middle East and India can be attributed to both global and local brands recognizing the potential of creator partnerships to boost their business in the region. This has resulted in an expansion of marketing strategies to include influencer relationships.
Tagger Media has revolutionized the social media marketing industry for some of today’s biggest brands and agencies, including Omnicom, Havas Media, Ketchum, Social Chain, Spindrift, Takumi, Valvoline, and Dolce & Gabbana.
YAAP is a new-age, specialized content & influencer marketing company that brings together technology, data and content to deliver high-quality creative solutions. YAAP has a presence across the Middle East, India and Singapore and has worked with the likes of Visit Dubai, Sadia, Disney Games, Dell, Apple, Lufthansa, Amex & many more. fiinews.com
