Customer success strengthens Salesforce presence in India, says Bhattacharya
San Francisco-headquartered Salesforce (NYSE: CRM) says India continues to be a strategic market and it will make available ‘Marketing Cloud Engagement on Hyperforce’ to new customers from August 2022.
“India continues to be a strategic market for Salesforce, and customer success is a guiding value strengthening our presence in the region,” said Arundhati Bhattacharya, CEO & Chairperson, Salesforce India.
“With Marketing Cloud Engagement now available on Hyperforce in India, customers can build trusted relationships with their customers at scale on a secure and flexible platform supporting their growth plans,” Bhattacharya said on 8 July 2022.
With Marketing Cloud Engagement on Hyperforce, the Indian customers will be able to, securely and, at scale, automate campaigns that leverage email, SMS as well as more to guide their customers through their journey with a brand.
New customers will also have access to:
• Customers can now choose to store data locally.
• Marketing Cloud Engagement on Hyperforce is secure by default with consistent compliance controls to meet local and industry standards.
• Performance at B2B and B2C scale. Marketing teams can be more productive with apps that run fast and at scale.
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. fiinews.com
