Vspagy set to expand to US, Europe and Africa, says Saxena
Globe Teleservices Pte Ltd (GTS), a Singapore-based leading Global Voice, Messaging & Managed service provider, has made a strategic investment in Noida’s Acadian Technologies, a disruptive AI-powered marketing solution company.
GTS helps build businesses by providing top-notch, new-age telecom solutions across the globe.
“This investment would further facilitate Vspagy to expand into the global market viz. the US, Europe and Africa where GTS has a strong presence,” said Pankaj Saxena, CEO, Vspagy.
It will also help Vspagy to spend more on sales, marketing and technology, he added, announcing the investment on 5 July 2022.
“With this strategic investment in Vspagy, GTS will seek to grow its capacity, capabilities and team in support of both existing and new brand partners, while continuing to increase its organic and inorganic growth to complement its enterprise arm CERF to build holistic CpaaS offerings in existing geographic footprint and capabilities,” said Ashutosh Agrawal, MD, Globe Teleservices.
The new capital will support Acadian’s product development and go-to-market strategy of Vspagy, which is a conversational video messaging platform to accelerate innovation in synthetic marketing via Videos, Conversational Video messaging bots, AI-based content recommendations and strengthening video production capabilities.
Acadian has achieved 300% YOY revenue growth in the last 3 years and is expected to grow by 300+% CAGR for next 3 years.
Vspagy personalized and interactive videos provide an engaging and immersive user experience that brands have been quick to recognize. Customers can even input their data, right in the videos to instantly interact with the brands. This enriches brands’ customer experience (CX), making the voice of the customer (VoC) actionable in real-time.
Vspagy videos can be used across the customer life cycle from acquisition to retention.
More than 60 leading brands have adopted Vspagy videos and are reaping benefits in terms of enhanced customer experience, higher conversion and increased ROI.
“We are excited to see the company continue to make significant progress. We are making significant strides and with this collaboration, GTS will help Vspagy and CERF together to win the ever-growing customer experience and engagement domain,” said Prabhat Kumar, CEO, CERF & Director, Vspagy.
Headquartered in Noida, Acadian Technologies’ brand Vspagy is the nation’s leading conversational video messaging platform specializing in video production, video personalization, video interactivity, video publishing and in-depth video analytics.
GTS is a telecom conglomerate specializing in products and services in the Voice and Messaging domain, antifraud solutions. Today GTS is at the forefront to deliver supremely agile products like CPaaS and CVM to market globally. fiinews.com
