Lorenzo looks for innovative solutions for competitive advantage
RateGain Travel Technologies Limited, a Noida-based global SaaS company, has been selected by Mexico’s Grupo Posadas to drive profitability and recovery in the Latin American markets.
Posadas will be implementing RateGain’s award-winning BI solutions bundled together with real-time rate pricing intelligence, parity monitoring and travel packages intelligence.
“The business intelligence tools from RateGain deliver easy-to-use forward demand tracking and competitive intelligence to our hotels in Mexico enabling them a clearer view of the path towards revenue recovery and beyond,” said José Lorenzo, SVP of Revenue Management, Distribution and IT.
“We are always looking for innovative solutions to give our hotel portfolio a unique competitive advantage along with greater levels of automation to reduce manual tasks and workloads.
“The extension of our partnership with RateGain reflects our commitment to enable best-in-class revenue management solutions for today’s market,” said Lorenzo.
“The current volatility in consumer demand and pricing has made it increasingly challenging for hoteliers to maintain hotel rate integrity and apply historical best practices, highlighting a need for advanced forward-looking tools to support revenue recovery.
“Mexico is the fastest recovering market in all Latin America and actionable data can bring a real commercial advantage to our partners in the region,” said Chinmai Sharma, President – Americas, RateGain.
“We are delighted to deliver Grupo Posadas with smarter revenue insights that can help accelerate further business growth. It is a privilege to support Grupo Posada’s hotel portfolio through the current recovery and beyond.”
As Mexico’s largest and most internationally renowned hotelier established four decades ago with an impressive history of business growth and brand expansion, the company is poised for an excellent growth recovery as travel demand rebounds in Latin America and tourists alike flock to Mexico as an alluring travel and vacation destination.
As travel recovers and reopens across Latin America, short-term demand volatility continues to make it difficult for hotels to track market changes in real-time and identify opportunities to either maximize their margins during high-demand dates or reduce the impact on bookings in case demand falls.
Posadas is the leading hotel operator in Mexico and owns, leases, franchises and manages 185 hotels and more than 28,500 rooms in the most important and visited urban and coastal destinations in Mexico. Urban hotels represent 85% of total rooms and coastal hotels represent 15%.
RateGain works with over 2,200+ customers in over 100+ countries helping them accelerate revenue generation through acquisition, retention and wallet share expansion. Founded in 2004, RateGain works with 23 of the top 30 Hotel Chains, 25 of the top 30 Online Travel Agents and all the top car rentals including 8 Global Fortune 500 companies. fiinews.com
