Markets: Atom rebranded as NTT Data to leverage on Japanese global network

Ueno has well-established plans for the constantly evolving Indian market

Mumbai-headquartered Atom Technologies Ltd, an end-to-end payment service provider, will now operate as rebranded NTT DATA Payment Services India Ltd, tapping into the international network of the US$112 billion NTT Group, a trusted global innovator of IT and business services headquartered in Tokyo

Takeo Ueno, Whole-Time Director, NTT DATA Payment Services India Ltd, said on 8 Apr 2022, “As one of the leading IT Services providers globally, NTT DATA has the technical expertise that will help us innovate our solutions to become more cutting-edge. As a growth enabler, we have well-established plans for the constantly evolving Indian market.”

NTT DATA acquired about 60% stake in Atom Technologies in 2019 and now renamed it NTT DATA Payment Services India Ltd. Post-acquisition, the company recorded a continuous remarkable growth, said NTT Data which is rated among top-10 global businesses and IT Services provider globally with more than 1.3 lakh professionals in over 50 countries.

The brand aids merchant to provide a seamless payment experience to customers, both online and offline in India. The rebranding is part of NTT DATA’s global growth initiative in the payment solutions space within the Indian and Asian markets.

NTT DATA Payment Services India will be able to leverage NTT DATA’s global reputation across all their businesses and impact their sales initiatives with the merchants. NTT DATA Payment Services India will also be able to access global financial networks of NTT Group of companies and their partners in each region while harnessing cutting-edge technologies.

The newly rebranded entity will be led by Chief Executive Officer Dewang Neralla from its Mumbai headquarters. The company clocked Rs.122 crore as turnover in FY 2020-21, and it has surpassed the number by more than 100% in the current financial year.

Commenting on the announcement, Neralla said, “The rebranding is a step keeping our growth prospects in mind. As a company, we have always focused on becoming leaders at the segments we operate in. With the resources and strategic might of our parent company, we will now be able to penetrate deeper into our existing markets while broadening our global reach and innovative solutions.”

As NTT DATA Payment Services India, the company will be able to leverage additional resources to strengthen their foray into new segments in addition to current segments in the education, healthcare and brokerage sector as well as new markets in the future. The company will also continue to build innovative systems to streamline in-store and in-mall experience for consumers.

NTT DATA Payment Services India is an end-to-end payment service provider offering a myriad range of payment solutions through online and offline platforms via point of sale, payment gateway, Interactive Voice Response (IVR) and mobile applications. The company offers a host of digital payment solutions tailor-made to cater to the needs of its merchants such as point of sale, online payment gateway, mobile applications, wallets, BNPL, IVR, QR codes and white-labelled solutions. Being a veteran in the payments industry, the company services more than 6 million+ merchants, and has processed more than 100 million transactions, worth Rs.800+ billion, annually. fiinews.com