Naik wants AYUSH Sector to upscale quickly
The Ministry of Commerce and Industry and the Ministry of AYUSH are to set up an Export Promotion Council to boost AYUSH exports, citing growing global interest in AYUSH-based solutions for disease resistance and treatment during the COVID-19 pandemic.
Trade and commerce in the AYUSH Sector needed to upscale quickly in order to meet the growing demands from India and abroad, and to serve the larger number of people who are now looking up to these systems for maintaining their health, said Shripad Naik, Minister of AYUSH.
The export promotion council decision was made at the review of the sector on 4 Dec 2020, which was attended by nearly 50 industry and trade leaders from the AYUSH Sector. More than 2,000 stake-holders of the AYUSH Sector also attended the e-event through live streaming on virtual platforms.
The spurt in exports of AYUSH products in recent months is a direct reflection of their growing popularity in many countries, added Commerce and Industry Minister Piyush Goyal.
The standardisation of the HS codes related to export will be considered on priority as a step to promote exports, he said. Evolving appropriate standards which could win international recognition, advised the Commerce Minister in a release on 6 Dec 2020.
He also advised the industry leaders to work simultaneously on the quality and pricing of their products, so that they become increasingly competitive in the global market.
The Commerce Ministry would support the AYUSH Sector on all matters of trade promotion, and special meetings with the functionaries of the Ministry would be arranged as and when required, to discuss any important issue.
Goyal also assured that AYUSH will figure appropriately in the “Brand India” activities being presently undertaken and underlined the need for the industry and the Government to work together in various aspects of branding and promotion.
Meanwhile, renowned Ayurveda proponent, Acharya Manish, gas welcomed the recent announcement by World Health Organisation (WHO) to set up a ‘Global Centre for Traditional Medicine’ in India & Central Council of Indian Medicine’s (CCIM) decision of allowing Ayurveda doctors to be trained and then perform a variety of general surgeries.
“The COVID-era has amplified the importance of India’s ancient herb-based medicinal science, Ayurveda, not just in India but even in the world, and it’s because of the impact ayurvedic medicines have against different health problems including COVID, that WHO has chosen India for setting up the centre,” he said.
“I also term CCIM’s decision to allow ayurvedic doctors to conduct specific surgeries after training as revolutionary,” said Acharya Manish who has unveiled ‘ which has its head office at Zirakpur on the outskirts of Chandigarh.
Under ‘Shuddhi Ayurveda’ well researched and AYUSH approved ayurvedic medicines are made. Acharya Manish in a bid to popularise Ayurveda has opened over 150 centres of ‘Shuddhi’ across India.
Acharya Manish emphasized on the need to develop the traditional knowledge of Ayurveda as per modern needs and called upon the country’s research institutes to prepare courses which are at par with international scientific standards.
The Institute of Teaching & Research in Ayurveda (ITRA), Jamnagar, and National Institute of Ayurveda (NIA), Jaipur, are working on the traditional Indian medicines. #health #manufacturing #exports #investment /fiinews.com
