Kirana King very promising for early-stage investors
Jaipur-based Kirana King, a Unit of Kirana King Retail Network Pvt Limited raised Rs.7 crore from Rajasthan Venture Capital Fund (RVCF) in a Pre-Series A round for increasing its retail network to 1,000 in Rajasthan by end of 2021, up from the present 200.
“India has been witnessing substantial changes and developments in the field of Kirana or Grocery Retail,” said Gaurav Chowdhry, VP at RVCF in funding Kirana King.
There are not only certain large corporate houses eying the space but also the emergence of few strong regional players like Kirana King who are backed with huge on the ground experience, the advantage of technology, evolved business process very specific to Kirana Retailing, the alignment of their thought process with the neighbourhood Kirana Store owners and creating value for all the stakeholders involved in Grocery Retail ecosystem.
“For an early-stage investor like us, Kirana King looks very promising with its Retail as a Service (RaaS) USP. We are very excited to join Kirana King at this stage of their massive expansion,” said Chowdhry.
“Kirana King seeks to use the recently raised funds to expand its retail network, manpower, enhancement & development of technology,” Anup Kumar, Founder & CEO of Kirana King, said on 10 Nov 2020, announcing the expansion plan in one of the most elaborate network individual businesses serving the common consumer.
Kirana King started its Retail Aggregation Operations in 2017 and has a Grocery Retail Network of more than 200 stores in Jaipur.
Within a span of three years, Kirana King has widened its network to 200 plus stores in Jaipur alone which is probably the highest number of stores under a single brand in a City Wise Store penetration in the Grocery Retail Market in India.
Kirana King now aims to expand its operations in various parts of Rajasthan where it targets of achieving 1,000 stores by the end of 2021.
The company is slated to be a powerful grocery retail aggregator player in India by 2025.
Kirana King is aiming to achieve four times revenue growth during the ongoing financial year in comparison to the last year.
Kirana King provides a gamut of Services to conventional Kirana stores through its dynamo of RaaS (Retail As a Service) which is a very unique combination of Store transformation, Enhanced and Convenient Store Layouts, supply chain and Marketing of these store among consumers to drive more footfalls, Digital solutions, eCommerce stack, and Training & Development of Kirana Eco-System to empower the most important person in the entire value chain of Grocery Retail in India – “The Kirana Store Owner”.
RaaS model impacts the core journey touchpoints of Grocery consumers when they shop at their local neighbourhood stores and they soon realize the massive changes in operations and convenience at these stores which are the foremost drivers in this format and something which was missing from the Indian Grocery Retail Ecosystem all this while.
This also further proves the receptivity of their concept and the buy-in of the conventional store owners of their operating philosophy.
“There is no problem when it comes to the resources available to the Kirana Stores but there was a lack of comprehension platform which can act as single-window service to this massive sector of Grocery Retail,” said Kumar.
Anup Kumar has witnessed and seen the Grocery Retail revolutions from close quarters in the Middle East and South-East Asia as an Entrepreneur.
“Once Kirana King started with its RaaS-based interventions, the resistance levels of Kirana Store owners went down and the brand witnessed queries from store owners from the far-flung corners of India who wish to join the network of Brand Kirana King,” said Kumar. #banking #startups #investment #consumer #retail /fiinews.com
