Marketing led by leading brands
Edible oil market in India is projected to grow to US$35.2 billion by 2025 from around $21.5 billion in 2019 due to increasing disposable income and rising consumer awareness about healthy lifestyle & wellness.
Moreover, strong marketing activities by leading edible oil brands, changing tastes and preferences of consumers, expanding population, and shifting consumption pattern towards branded oils is leading to rising consumption of edible oils in the country, said a report “India Edible Oil Market” by ResearchAndMarkets released on 13 Mar 2020.
Surging penetration of processed foods is expected to continue driving consumption of edible oils in the country.
In 2019, Soya oil accounted for more than one-third of the market share in India edible oil market.
The other leading oil types include Mustard oil, Palm oil and Sunflower oil. Olive oil segment continues to gain market traction in India, however, the product’s share stood at just around 1% in 2019.
West India dominated the country’s edible oil market in 2019, and the region is expected to maintain its dominance during the forecast period.
East and West regions also account for a significant market share, with the South region grabbing the smallest market pie.
Leading the market are Adani Group, Agro Tech Foods Limited, Mother Dairy Fruit & Vegetable Pvt Ltd, Bunge India Pvt Ltd, Cargill India, Patanjali Ayurved Limited, Emami Agrotech Ltd and Vimal Oil & Foods company. fiinews.com
