Offer of best in class engineering
New York’s Bluecore, the retail technology marketing company that more than 400 retailers, has established presence in India.
Bluecore has acquired Betaout, a customer intelligence and marketing automation platform for ecommerce companies.
Betaout’s technology will complement Bluecore’s growing marketing tech stack, adding Facebook, onsite, mobile push and SMS as channels for real-time customer engagement and hyper-targeted personalization campaigns.
Bluecore India, its new hub for innovation and best-in-class engineering, will help Bluecore set a footprint in India, being one of the world’s fastest growing ecommerce markets.
News of the Betaout acquisition follows Bluecore’s recent expansion into Europe and growing adoption by global brands, all of which puts Bluecore’s technology in over 60 countries.
“Betaout has incredible technology, a talented team that operates in one of the fastest growing ecommerce markets in the world and strong results for its clients, said Fayez Mohamood, CEO and Co-founder of Bluecore.
“Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack. We are honored to welcome the team to Bluecore and work as one toward our common goal of creating a unified retail experience their customers while driving more performance with less effort for the brands,” said Fayez.
“Betaout was founded in 2014 with the goal to humanize e-commerce experiences, and our ability to do so has grown significantly when merged with Bluecore,” said Ankit Maheshwari, CEO and co-founder, Betaout.
“We’re looking forward to combining our rooted expertise in other channels with Bluecore’s leading expertise across email, social, search and display, to ensure retailers are putting their best foot forward when connecting with consumers,” he said.
Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display.
Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. fiinews.com
