Quantzig helps create marketing strategies

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest engagement on customer loyalty for a leading telecom services client in India.

The client, a leading telecom services provider, wanted to understand the changing market dynamics in the telecom industry and enhance their customer loyalty programs in order to attain better customer retention for the company.

According to the customer loyalty experts at Quantzig, “Customer segmentation models will help create suitable marketing strategies that are tailored to the customers’ needs.”

The telecom industry is highly dynamic due to which companies operating in this sector often face challenges associated with transparency in business operations and inconsistency in delivering customer experiences, said Quantzig in a statement on 31 Aug 2018.

Consequently, it results in lower customer satisfaction and loyalty among customers. Also, the acquisition of new customers proves to be more expensive when compared to retaining old ones, it said.

“So, it is vital to make customers come back for more and it’s also one of the main reasons why short-term profit grabs don’t work, especially in the telecom industry.” fiinews.com