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Invest: Pramerica Rising Bharat Fund launched

Fiinews by Fiinews
March 6, 2026
in Investment
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Prudential-initiated fund benchmarked to Nifty Midcap 150 Index

Pramerica Life Insurance has launched Pramerica Rising Bharat Fund, an equity-oriented ULIP fund designed to enable retail policyholders to participate in India’s rapidly growing midcap segment.

The fund is benchmarked to the Nifty Midcap 150 Index, which comprises 150 companies ranked immediately after the top 100 companies by market capitalisation, representing businesses with strong growth potential and the capacity to emerge as future market leaders https://www.bseindia.com/.

The New Fund Offer (NFO), launched on 5 March 2026, remains available for subscription until 20 March 2026. It will be offered through the company’s ULIP products that provide policyholders with equity fund options.

The Pramerica Rising Bharat Fund seeks to achieve long-term capital appreciation by investing in a diversified portfolio of midcap companies selected from a universe of top 150 midcap stocks. The strategy follows a structured investment framework that combines Quality and Momentum factors to identify financially strong businesses and companies demonstrating sustained earnings growth and positive price trends https://www.nseindia.com/.

Midcap companies represent a dynamic segment of India’s listed equity universe and often evolve into the large-cap leaders of the future as they scale operations and expand market share. They also play a pivotal role in driving economic activity, employment generation, and industrial growth across India’s Tier II and Tier III cities.

While the segment offers strong growth potential, it can also experience higher volatility compared to large-cap stocks. The Pramerica Rising Bharat Fund incorporates a disciplined investment framework aimed at capturing long-term opportunities while maintaining a balanced risk-return approach aligned with the investment horizon of ULIP policyholders https://sbi.com.in/.

Speaking on the launch, Pankaj Gupta, Managing Director & CEO, Pramerica Life Insurance, said, “India’s growth story is increasingly being written by high-quality mid-sized enterprises that are scaling rapidly as the economy formalises. Through the Pramerica Rising Bharat Fund, we aim to provide policyholders a disciplined way to participate in this next wave of growth, supported by a structured Quality and Momentum investment framework. This launch reflects our commitment to combining the wealth-creation potential of India’s evolving economy with the long-term protection our customers trust us to provide.”

Abhishek Das, Chief Investment Officer, Pramerica Life Insurance, elaborated, “Midcaps have always been powerful long-term wealth creators, but they can also experience higher volatility and drawdown risks in the short term. The Pramerica Rising Bharat Fund combines Quality and Momentum factors within a disciplined investment framework to build a resilient portfolio aligned with long-term ULIP investors.

“By blending financially stable businesses with companies benefiting from emerging trends and positive performance momentum, the fund seeks to deliver a balanced investment experience across market cycles.”

The Fund offers policyholders exposure to some of the fastest growing companies in one of the world’s fastest growing major economies, while being managed in accordance with regulatory and Pramerica Life’s internal investment governance standards applicable to ULIP funds https://www.ibef.org/.

Pramerica Life Insurance Limited is a joint venture between DIL, a wholly owned subsidiary of Piramal Finance Limited (erstwhile Piramal Capital and Housing Finance Limited) and Prudential International Insurance Holdings Ltd, a fully owned subsidiary of Prudential Financial Inc (PFI). It represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. Pramerica Life Insurance Limited, started operations in India on 1 Sept 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. Pramerica is the brand name used in India and select countries by PFI. Fiinews.com

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