APEDA signs MoU with Lulu Hypermarket
More than 530 international buyers from 68 countries, including leading supermarket chains such as Walmart, Nesto, Al Madina, Mustafa Singapore and Choithram, attended the Reverse Buyer-Seller Meet (RBSM) organised by the Agricultural and Processed Food Products Export Development Authority (APEDA) as the Export Partner in the 4th edition of World Food India (WFI) 2025 held in New Delhi.
Over 4,654 curated B2B meetings were held during the event, providing Indian exporters and startups an unprecedented platform to explore new markets, showcase innovative products, and establish long-term business linkages, the Ministry of Commerce and Industry said on 2 Oct .
APEDA further strengthened global market access by signing a strategic Memorandum of Understanding (MoU) with LuLu Hypermarket LLC on 25 Sept 2025.
The collaboration, under the BHARTI (Bharat’s Hub for Agritech Resilience, Advancement and Incubation for Export Enablement) Initiative, will provide Indian agri-food startups shelf space across 252 LuLu outlets in the GCC, along with product sampling campaigns, consumer engagement, and access to LuLu’s export division for global distribution https://fieo.org/.
The BHARTI Initiative was another major highlight at WFI 2025, with a dedicated stall and an interactive seminar on “From Farm to Global Markets: Startup-Driven Innovation for Agri-Food Exports.”
The session brought together policymakers, industry leaders, and innovators to deliberate on strategies for empowering 100 agri-food ventures through mentorship, branding, technology adoption, and global market intelligence.
Speaking on the occasion, APEDA Chairman Abhishek Dev said that World Food India 2025 has been a milestone in showcasing India’s agri-food potential to the world.
With 142 exhibitors and 120 stalls, APEDA’s pavilion showcased the diversity of India’s agri-food sector, including GI-tagged products, Basmati rice, millets, organic produce, livestock products, and value-added foods, the Ministry said. fiinews.com
