Indian consumers increasingly drawn to premium brands
India’s share in the global cross-border B2C e-commerce market is projected to rise from 0.16% in FY 2023 to over 1.41% by FY 2030, showcasing strong growth potential especially driven by demand for Indian products, says an industry report available on ResearchAndMarkets since 23 Sept 2025.
With a high growth trajectory, India’s cross-border e-commerce exports are expected to reach billions of dollars, reinforcing its position in international trade, according to the report “Cross-border B2C E-commerce Market in India (2025 – 2030)”.
The cross-border B2C e-commerce market in India refers to online retail transactions where Indian businesses sell products directly to international consumers through digital platforms like Amazon, eBay, and Shopify https://www.commerce.gov.in/.
Affordable data plans and smartphone adoption enable more consumers to explore and purchase international products online.
Advanced logistics networks and warehouse optimization reduce delivery times and shipping costs for international orders http://fieo.org.
Cross-border marketplaces provide Indian consumers with a vast selection of international brands and unique products, enhancing shopping experiences and catering to niche demands.
Indian consumers are increasingly drawn to premium global brands, seeking quality, exclusivity, and the latest international trends across fashion, electronics, and beauty.
Competitive Landscape:
Brainbees Solutions Limited (FirstCry);
Honasa Consumer Limited (Mamaearth);
Imagine Marketing Private Limited (boat);
Bigtree Entertainment Private Limited (BookMyShow);
Lenskart Solutions Private Limited;
MakeMyTrip (India) Private Limited:
Clues Network Private Limited (ShopClues):
Amazon Seller Services Private Limited. Fiinews.com
