Chugh says India is most dynamic fashion markets
OVS, Italy’s leading fashion brand, is entering one of the world’s fastest-growing fashion markets India with the opening of its store at Pacific Mall, Tagore Garden, New Delhi, in October.
The opening marks a significant milestone in OVS’ global expansion and brings its philosophy of ‘Love People, Not Labels’.
The New Delhi store introduces the latest OVS concept, designed to deliver a modern, seamless shopping experience. Customers can explore a wide-ranging portfolio, from everyday essentials to premium lines, including PIOMBO, B.Angel, Les Copains and Utopja – collections showcased in a 9,000 square ft. space. They reflect the brand’s distinctive mix of Italian craftsmanship, contemporary style and affordability and are entirely designed and developed by the OVS design team.
With over 2,200 stores worldwide, €1.63 billion in sales in 2024, and more than 6 million loyal customers, OVS has long established its leadership in fashion retail. The expansion into India builds on its international presence, underscoring the brand’s mission to make quality, trend-forward fashion, Italian taste accessible to everyone.
Commenting on the brand’s debut in India, Sundeep Chugh, Managing Director at OVS India, said on 12 Sept, “India is one of the most dynamic fashion markets in the world, driven by its young demographic and a growing appetite for global style. With our launch in New Delhi, we are introducing OVS’ unique proposition; Italian design, quality and affordability to the Indian consumer.
“This is just the beginning of our journey, and we are confident OVS will soon become a go-to fashion destination in India.”
Massimo Piombo, OVS Creative Director, known in the fashion community for his timeless and refined collections and for his one-of-a-kind ability in combining colors, said, “I design my collections for everyone, my biggest goal is to inspire and encourage customers to let their imagination run free. Italian style and its infinite variety infuse all the OVS’ collections – art, travel, culture rooted in the beauty of my country. India presents a tremendous opportunity, and I am thrilled to bring the OVS experience to this vibrant, style-conscious market.”
Alongside its strong product and design ethos, OVS continues to lead with a focus on sustainability, making conscious choices in sourcing and production to create fashion that is both stylish and responsible.
On the store launch day, a surprise gift will be offered to the first 100 customers who visit the store.
OVS S.p.A. dominates the Italian fashion market for the whole family through its iconic apparel brands, including OVS, OVS Kids, Stefanel, PIOMBO, Upim, BluKids and CROFF (home decoration). As the undisputed leader in the manufacturing and retail of private label clothing in Italy, OVS has adopted an innovative business model that blends physical and digital experiences. Fiinews.com
