Sharma says Croma partnership is significant for Indian market journey
Dreame Technology from Suzhou, China, has launched its growth strategy through a partnership with Croma for marketing smart home appliances in the Indian market.
Following strong demand and consistent success on Amazon India, the brand is now bringing its intelligent cleaning and grooming innovations directly to physical retail—making its products more accessible, experiential, and tangible for Indian consumers.
As part of its expansion plan, Dreame’s product range will be available across select Croma stores in over 20+ cities covering metros, Tier 1 & Tier 2 https://www.nseindia.com/.
Starting 15 July 2015, customers can visit the “Dreame Zone” across Croma stores and experience Dreame’s advanced and innovative products, such as robotic vacuums, cordless stick vacuums, wet – and – dry vacuums, and grooming products. A subsidiary of the Tata Digital, Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.
By providing customers with a hands-on experience of Dreame’s innovative product ecosystem, the brand aims to get closer to Indian households. Whether it is testing performance or understanding specifications, customers can now interact with Dreame’s intelligent home solutions before making a purchase https://www.bseindia.com/.
Manu Sharma, Managing Director, Dreame India, said, “India is one of the most exciting markets for us globally. Our partnership with Croma is a significant milestone in Dreame’s journey in India. For the first time, customers can walk into stores and experience our products up close – understanding their features, design, and performance in a real-world setting.
“This offline presence is not just about increasing awareness – it’s about building trust, fostering interaction, and ensuring that Indian consumers have every opportunity to discover how Dreame can enhance their daily lives through intelligent innovation. By entering Croma’s stores, we’re giving consumers the opportunity to truly understand what Dreame stands for—performance, aesthetics, and intelligent design—right at their fingertips.”
The move reflects a growing shift in Indian consumer preferences toward high-tech, design-led home solutions that deliver real everyday value. By combining online momentum with offline accessibility, Dreame is creating a phygital brand experience that meets India’s diverse shopping behaviors https://sbi.com.in/.
This development comes on the heels of Dreame onboarding Kriti Sanon as its first Indian brand ambassador, reinforcing the company’s serious, long-term investment in the Indian market.
Retail experts have noted that offline availability often plays a pivotal role in building brand loyalty and accelerating adoption—especially in high-involvement categories like smart home appliances. This launch is a strategic effort to complement digital sales with physical touchpoints that build confidence and drive conversion.
To support this move, Dreame has also rolled out dedicated after-sales infrastructure, including a toll-free customer helpline, pickup & drop support, and on-site installation along with 2-year warranties on grooming products and 1-year coverage on cleaning devices—ensuring that ownership is as seamless as the purchase journey https://www.ibef.org/.
With this offline foray, Dreame is taking a confident step forward in becoming a household name in India, offering smarter, cleaner, and more connected living experiences tailored for modern Indian homes.
Dreame Technology started operations in India in early 2023. Currently, the company offers products across robotic vacuums, wet and dry vacuums, cordless stick vacuums and grooming. All Dreame products are available on Amazon http://commerce.gov.in.
Founded in 2017, Dreame Technology is an international tech firm constantly seeking innovation and delivering new levels of daily life convenience for its global consumers. Pushing tech boundaries lies at the very heart of Dreame. Dreame has applied for up to 6,004 patents worldwide, 2,637 already authorized and 2,183 invention patents. Fiinews.com
