Wednesday, August 27, 2025
  • Home
  • About us
  • Privacy policy
  • Advertise with us
  • Contact us
Fii News Logo
No Result
View All Result
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports
Newsletter
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports
Fiinews
No Result
View All Result
Home Technology

Technology: 94% acknowledge importance of customer experiences

Fiinews by Fiinews
August 6, 2024
in Technology
Reading Time: 2 mins read
A A
0
Hbr Logo 2 (1)
0
SHARES
20
VIEWS
LinkedinShare on Twitter

0:00

Brands encounter multiple challenges in delivering excellent customer experience, says Carobene

A new customer experience (CX) and customer interactions survey has revealed that 94% acknowledge it is very important that organisations consistently deliver positive customer interactions for business success but a mere 38% say their organisation is very effective at consistently delivering them techsposingapore .

The survey, by Harvard Business Review Analytic Services in association with Tata Communications, revealed some startling insights.

These findings are part of a December 2023 global pulse survey, in which 264 members of the Harvard Business Review Audience, all familiar with their organisation’s strategy and approach to customer interactions, answered questions about how their companies manage customer interactions and their future plans to transform customer experiences meity .

Furthermore, the survey reveals a few key roadblocks that organisations need to address to create quality customer interactions:

48% of respondents cite a lack of collaboration across teams as a challenge, which could be hindering a unified customer journey

39% identify siloed/disorganised customer data, which likely makes it difficult to personalise experiences

35% believe the use of different digital tools or dashboards across the organisation is a challenge; this issue can create friction for both customers and staff

Nearly half (49%) of respondents don’t feel their organisation has the right technology in place to support strong customer interactions.

The survey also highlights how each customer interaction is a building block that shapes their perception of an organisation or brand. These interactions add up to create the overall CX. That makes it clear that individual interactions, positive experiences, and business outcomes are inextricably linked bse .

Mauro Carobene, Vice President and Global Head – Customer Interactions Suite, Tata Communications said on 31 July, “Brands encounter multiple challenges when trying to deliver excellent customer experience, the most prominent being siloed data, lack of collaboration across departments, and working with multiple partners across different channels nse.

“Brands that work on individual touchpoints, rather than seeing each interaction as part of a journey, lack a 360-degree view of their customers ibef .

“With its Customer Interactions Suite, Tata Communications has created an interaction fabric, that blends AI-driven automation with seamless human-led interactions, through our communication and collaboration solutions digitalasiahub . Our Customer Interactions Suite enables contextual, hyper-personalised and trusted interactions at scale through the entire customer journey.” Fiinews.com

Tags: Tata Communications
ShareTweetShare

Related Posts

IILM
Technology

Tech: IILM and E-Group to work on AI

by Fiinews
August 26, 2025
0
11

MoU signed to strengthen digital ecosystem in India-Europe IILM University Gurugram has signed a landmark Memorandum of Understanding (MoU) with...

Perfios X Satsure
Technology

Tech: Perfios-SatSure work on Agri lending

by Fiinews
August 26, 2025
0
12

Partnership for catering financial inclusion in rural areas Perfios.ai, India's leading B2B SaaS TechFin from Bangalore, has formed a strategic...

Dpiit Startup India

Tech: SPF says Board to foster deeptech framework

August 26, 2025
13
Bharat 6g

Tech: Rajya Sabha updated on 6G rollout

August 23, 2025
18
Ansr Logo

Tech: Deutsche Borse says GCC is for innovation

August 21, 2025
21
Infineon

Tech: Infineon to support Indian entrepreneurs

August 20, 2025
14
SBI YONO

POPULAR NEWS

  • Cristina Dnv

    Projects: Indian yards set to build green ships, says DNV expert

    0 shares
    Share 0 Tweet 0
  • Market: Indian-origin UGF scales heritage consumer brands globally

    0 shares
    Share 0 Tweet 0
  • Technologies: Royal Diamond sponsors aerspace Industries’ drones in UAE

    0 shares
    Share 0 Tweet 0
  • Investments: Foreign investors see India as long-term destination for fund placings

    0 shares
    Share 0 Tweet 0
  • Markets: Blue Dart maintains positive outlook on India

    0 shares
    Share 0 Tweet 0

Fiinews.com features through news articles on business opportunities in the Indian market for the benefits of foreigners. It is also a platform for international businesses to showcase through elaborate articles on their products & services to the Indian consumers and corporations exploiting industrialisation of the country.

7Clicks Media is a Singapore based Media & PR company offering over 100,000
impressions via our targeted communication strategy.

It is led by editor-in-chief Gurdip Singh who has worked over 45 years reporting on
Asian businesses.

Recent News

  • Tender: Rs.23,850cr projects in planning stage
  • Invest: LTF offers loans on Google Pay
  • Market: SMEs face shifting demand patterns
  • Tech: IILM and E-Group to work on AI
  • Tech: Perfios-SatSure work on Agri lending

Pages

  • About US
  • ADVERTISE ON FIINEWS.COM
  • CONTACT US
  • EVENTS
  • FII-NEWS.COM PDF ARCHIVE
  • Home
  • News
  • PRIVACY POLICY

Subscribe to Newsletter

  • About
  • Advertise
  • Careers
  • Contact us

© 2024 FIINEWS - Design and developed by 7clicksmedia.

No Result
View All Result
  • Tenders
  • Projects
  • Markets
  • Manufacturing
  • Investment
  • Technology
  • Exports

© 2024 FIINEWS - Design and developed by 7clicksmedia.